Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Why I’m betting my retirement on Facebook stock today

geekwire.com

Post reply on HN
Print view View original

31–34 of 34 posts

Re: Why I’m betting my retirement on Facebook stock today

#31

Post by gm »

joe_the_user wrote: post #20

You should never substitute a belief for an investment strategy. Seriously, even if your idea of Facebook's long term potential is correct, you can take a haircut on whatever random thing occurs today. Balance the utility of what you gain if you're right compared to the utility of what you lose if you're wrong (think twice if you really want to make a "heads, double your house's square footage, tails live off dumpste…

Agree. Did not read the story because once you say "I'm putting all my eggs in [this one basket]" then you are taking WAY too much risk on a single investment.

The guy probably should take some courses on retirement/investment planning.

Re: Why I’m betting my retirement on Facebook stock today

#32

Post by vibrunazo »

jack-r-abbit wrote: post #23
vibrunazo wrote: post #12

Earlier quoted context omitted.

I just checked and Facebook gives you the option to buy ads per click, around $0.25 per click in my category. So why does it even matter if it has a low CTR? If the user didn't click, you didn't pay for it anyway. If the user does click, well there's your intent. From my point of view as an advertiser, how is the CTR even relevant? Why do I care if google has 1% CTR and Facebook has 0,1%? If you assume both has the s…

CTR is one piece. But conversion in another. And intent is important. Take two identical ads on Facebook and Google, with the same CTR and CPC, if the Google traffic has more intent to take action beyond the click (I'm not saying they are necessarily) then Google traffic is worth more. I worked in the LeadGen space for a good number of years and conversion rate is a very important piece of the puzzle. Generally speak…

That perfectly answers my questions, thanks a lot.

Does anyone happen to have some real world example data of conversion rates between these ad platforms?

Re: Why I’m betting my retirement on Facebook stock today

#33

Post by sicxu »

AdSense has much lower margin compared with AdWords because Google has to pay publisher for displaying the ads. In the early days, (AdSense revenue around 1B) I remember google was almost paying every penny they got from AdSense back to the publisher. Only later, they started to make money, but still capped by the competition from microsoft/yahoo.

Facebook entering the AdSense market? It won't generate a lot of profit for facebook. The true profit engine for facebook is still the facebook site.

Post reply on HN