"THOMPSON: Is Facebook worth $100 billion? BLANK: In the last bubble there were no customers. Facebook makes $4 per user. The users are customers. They produce real revenue. Nobody's debating whether Facebook can make money. They're debating how much more valuable Facebook's hundreds of millions of users can be, and how fast can they can grow that value. That's an execution problem." Facebook makes $4 per user from a…
One, you presume that advertisers are incredibly naive and don't measure returns. Obviously cleanly measuring advertising returns from fb is hard, but it's still being done. Second, fb can put up the first credible alternative to adsense since they collect browsing info from their fb login and other widgets. In fact, they can do better than adsense: fb can mix in very accurate demographics alongside the page context.…
What if there were enough naive newbies to keep things afloat even in the face of advertisers who became disillusioned?
http://www.jperla.com/blog/post/facebook-is-a-ponzi-scheme
(via: http://www.forbes.com/sites/ryanholiday/2012/05/17/why-i-los... )