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MKBHD, Fisker, and "the worst car ever reviewed"

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Re: MKBHD, Fisker, and "the worst car ever reviewed"

#32

https://threadreaderapp.com/thread/1766231831345541571.html

> Separately, Fisker announced last week that it may not have money to survive the year. Brutal if this is primarily due to one bad review from a social media influencer. No wonder why companies fear them and Fisker wanted to postpone the review.

The car being that terrible, they had no business putting it on the market.

You don't get to release a v1 of a product and tell people "no don't review the v1, wait until v2".

People want to know what they are buying.

Re: MKBHD, Fisker, and "the worst car ever reviewed"

#33

https://threadreaderapp.com/thread/1766231831345541571.html

> Separately, Fisker announced last week that it may not have money to survive the year. Brutal if this is primarily due to one bad review from a social media influencer. No wonder why companies fear them and Fisker wanted to postpone the review.

> Brutal if this is primarily due to one bad review from a social media influencer

Improbable. The bad review can't help, especially now as the back-and-forth is getting even more publicity, but Fisker's issues were known beforehand.

They are a small startup, with limited means (they have to outsource manufacturing to a company called "Magna") in a now crowded space, with big hungry Chinese companies moving in, slow sales, limited name recognition, and a buggy product.

Does their product stand out, in a good way? or does it come across as half-baked and gimmicky?

It's in a space where people do expect support for years from an established company, so even mentioning "limited runway" will alarm potential buyers.

And rising interest rates, so it's now harder to get more financing. The smaller, less successful companies in the crowded space will either go under or get bought up.

See this from May 2023, it was Known: https://www.teslarati.com/fisker-massive-earnings-miss-q1-20...

I don't see the financial, sales and product quality issues as being all that separate, each one impacts the others.

This one bad review (which is not the first bad review) is merely a focus of attention on the deeper issues.

Re: MKBHD, Fisker, and "the worst car ever reviewed"

#34
> More people subscribe to Brownlee's YouTube channel than to the New York Times, Washington Post, Wall Street Journal, and USA Today combined.

In the recorded call with the senior engineer, he called Brownlee "this kid".

Should have taken "this kid" seriously earlier.

Re: MKBHD, Fisker, and "the worst car ever reviewed"

#35
post #26
post #15

Earlier quoted context omitted.

Marques Brownlee is a professional. Good product reviewers don’t accept money for good reviews.

Yes he's good. For phones, RED cameras and Mac Pros. Not cars

You can debate the quality of his professional output with someone else, but professional in this case means he does product reviews for a living, including the car reviews.

Re: MKBHD, Fisker, and "the worst car ever reviewed"

#36
post #26
post #15

Earlier quoted context omitted.

Marques Brownlee is a professional. Good product reviewers don’t accept money for good reviews.

Yes he's good. For phones, RED cameras and Mac Pros. Not cars

why? specifically what is the problem with the way he reviews cars that led you to leave 3 separate negative comments about it on this post in the space of a few minutes?

Re: MKBHD, Fisker, and "the worst car ever reviewed"

#37

https://threadreaderapp.com/thread/1766231831345541571.html

> Separately, Fisker announced last week that it may not have money to survive the year. Brutal if this is primarily due to one bad review from a social media influencer. No wonder why companies fear them and Fisker wanted to postpone the review.

So if they lie to everyone how good car is - it is ok, it is called marketing.

Bit if one influencer post a video with his thoughts about the car - it is brutal?

Good car manufacturers give new cars for few days to basically everyone willing to review. With such product Fisker should go out of business.

Re: MKBHD, Fisker, and "the worst car ever reviewed"

#38
post #20

Earlier quoted context omitted.

That is the trick of tech influencers; they pretend they are not getting paid. But they are.

Why would they, if they can profit more from delivering a review that is not aligned with the manufacturer? Case in point.

They get paid in access - you cant make a review if you dont have products to review.

(and envelopes full of cash of course)

Re: MKBHD, Fisker, and "the worst car ever reviewed"

#39

https://threadreaderapp.com/thread/1766231831345541571.html

> Separately, Fisker announced last week that it may not have money to survive the year. Brutal if this is primarily due to one bad review from a social media influencer. No wonder why companies fear them and Fisker wanted to postpone the review.

> social media influencer

I think calling him that is sensationalism, like “influencer takes down a car company!”

If I understand right, he has a large studio, people working for him. It’s more like a media company at this point. Not a guy in his bedroom reviewing phones.

Re: MKBHD, Fisker, and "the worst car ever reviewed"

#40
post #38
post #20

Earlier quoted context omitted.

Why would they, if they can profit more from delivering a review that is not aligned with the manufacturer? Case in point.

They get paid in access - you cant make a review if you dont have products to review. (and envelopes full of cash of course)

Note that this submission is again a counter example. The manufacturer withheld the product and asked the reviewer to wait, the reviewer got access to the product themselves.
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