The internet is already mostly filled with low quality bullshit though, and GPT-4/Gemini are much better writers than whoever is churning out SEO as we know it now. It's a lazy argument to imply this 1. invalidates the technological achievement 2. prevents iterative improvement a la the singularity. For one, the Internet itself is not bullshit just because a lot of spammers/hustlers put bad content on it to try to ma…
Good content won't disappear necessarily, it could however be drowned out by BS as the author states. Its the needle in a haystack problem, where AI is used to increase the size of the haystack, making the needle (i.e. quality content) harder to find.
People choose to use push models for content through meta properties, tiktok, and aggregators like reddit and HN, but nothing is forcing them to. If they push enough bad content, people won't keep using them. Already happened with Facebook and Reddit predecessors, probably happening to Reddit now.
It doesn't matter how big the haystack is when you have the ability to go directly to the needle.