The gamble being made here is that customers want to buy clothing that is popular. I wonder if this might signal the exact opposite of what a shopper is looking for. Instead of clothing being an expression of unique individuality, he or she sees the huge number of people who have 'liked,' and possibly purchased the same item. Not that customers are normally fooled of course, but the volume of sales aren't usually bro…
That is the whole idea behind fashion. There is a big difference between fashion and style.