Earlier quoted context omitted.
They're not the first and they won't be the last; just search for '"as a service" -software -platform -infrastructure -saas -iaas -paas' and weep (or laugh). The "as a service" meme is begging to be parodied if it hasn't been done already.
I don't understand the business model at all. I undertand the attraction of implementing web based "messaging" (chat) in javascript. But why wouldn't I just point that javascript back to myself ? Why would I route the product of JS based chat through a third party when it could just communicate with the server it got the HTTP from in the first place ? My guess is that this is for folks that don't have any control ove…
This is true, but if you had a service with the potential to generate say 50 million messages per month would you spend $60/month and use this, or multiple thousand dollars to develop your own?
(Also, note that a big market for this is mobile, not just javascript on websites)