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What SoundCloud created can never die

wired.com

31–40 of 56 posts

Re: What SoundCloud created can never die

#31

I am working on a new music platform. It is a travesty that SoundCloud and other artist-friendly platforms like Bandcamp are struggling and can't survive. Having used Spotify, Tidal, Apple Music (iTunes), YouTube Music, Amazon Music, Deezer, Qobuz, etc over the past 20+ years, it seems like without a new approach we'll continue to lose choices in how we search for, discover, listen to, and interface with music - I ca…

I’m dying to build a new music app and it’s something I spend all my time thinking about. I have so many ideas wrt stems and lyrics but I’m personally not willing to take the risk of angering WMG or RIAA.

Would love to have a discussion, email is in my bio.

Re: What SoundCloud created can never die

#32
> The Berlin-founded company has maintained its relevance by embracing a simple ethos: come as you are. That’s made SoundCloud the for-everybody platform—one that embraces all genres, sexualities, religions, and definitions of music and art. By setting itself up as a hub for community-oriented music streaming, it’s become a kind of incubator for avant-garde sounds. SoundCloud is everybody’s underground.

I find this kind of politicised editorialising from publications like Wired quite tiring. I have many acquaintances who produce EDM and I was on Soundcloud from 2012 or so. They never saw it in these terms. Of _course_ a platform for hosting your music tracks isn’t exclusive to a particular race, religion or ethnicity. Can anyone name a counter-example in music for whom that’s not the case, outside of obscurity? Or indeed any comparable tech platform?

Some seem to have decided that being neither sexist, racist nor homophobic in your banal business offerings is a revolutionary development from the past decade or two.

Re: What SoundCloud created can never die

#33
post #7

SoundCloud is still my most used music platform. If you like electronic music, it’s second to none. I like the fact that you can have 1-2h sets where you can comment reactions or ID different songs at specific timestamps. I also like to interact with different small artists there and follow their growth in the industry. I would message them tracks that I like and they would send me private links to early versions of…

I just wish it would remember my place in a set.

Which set? In the comments?

Re: What SoundCloud created can never die

#34
post #7

SoundCloud is still my most used music platform. If you like electronic music, it’s second to none. I like the fact that you can have 1-2h sets where you can comment reactions or ID different songs at specific timestamps. I also like to interact with different small artists there and follow their growth in the industry. I would message them tracks that I like and they would send me private links to early versions of…

SoundCloud's timestamped comments are really so unique. I love that and the scrubbable waveform

Re: What SoundCloud created can never die

#35
post #7

SoundCloud is still my most used music platform. If you like electronic music, it’s second to none. I like the fact that you can have 1-2h sets where you can comment reactions or ID different songs at specific timestamps. I also like to interact with different small artists there and follow their growth in the industry. I would message them tracks that I like and they would send me private links to early versions of…

Yeah, I agree with all of this. SoundCloud continues to get my music subscription after all these years because of how well it represents the electronic music space.

Re: What SoundCloud created can never die

#36
post #32

> The Berlin-founded company has maintained its relevance by embracing a simple ethos: come as you are. That’s made SoundCloud the for-everybody platform—one that embraces all genres, sexualities, religions, and definitions of music and art. By setting itself up as a hub for community-oriented music streaming, it’s become a kind of incubator for avant-garde sounds. SoundCloud is everybody’s underground. I find this k…

Well, the quote you mentioned said nothing about sexism or racism, you added that. So I think you should wonder why the references in that paragraph made you bring a whole gamut of "political" considerations you then deemed irrelevant in one swoop.

The only one they said is "sexualities", and here again I would challenge your re-framing. "Embracing all sexualities" doesn't just mean "not being homophobic". Not actively discriminating against differences between people is the first step. The next step is being welcoming of differences.

Now, is Soundcloud doing that? I'm not sure. I don't know, I'm not a soundcloud user, nor am I queer. But there are absolutely spaces and websites that attract queer creators/users, and ones that don't. There are some that are neutral bland neutered corporate spaces. And some that are unapologetically vibrant and attract a greater percentage of people from - well "all genres, sexualities, religions, and definitions of music and art".

Perhaps Wired hasn't proven to you that Soundcloud isn't one of those sites, but it doesn't sound like you want them to.

Re: What SoundCloud created can never die

#37

I am working on a new music platform. It is a travesty that SoundCloud and other artist-friendly platforms like Bandcamp are struggling and can't survive. Having used Spotify, Tidal, Apple Music (iTunes), YouTube Music, Amazon Music, Deezer, Qobuz, etc over the past 20+ years, it seems like without a new approach we'll continue to lose choices in how we search for, discover, listen to, and interface with music - I ca…

Noble goal and one I considered for a while after Streamus got shut down ( https://thenextweb.com/news/how-youtube-killed-an-extension-... ). I got to the point where I spoke with UMG on the phone (prick started the call talking about his Porsche) and Monstercat (they're cool in my book) but no further before YouTube's lawyers crushed me. Yes, sustainable business model is hard. Just look at Spotify's stock - it's ba…

I am mostly focused on getting the PLM working right now but have sketched out a pretty sizable product that has a sort of re-envisioning of what a musical community is such as better identity building tools for artists, listeners, labels, publishers (non-musicians such as playlist builders and DJ's) and a bunch of other fundamental things that I think are flat out missing from music streaming apps.

I've had two thoughts re: how to start and how to build an interesting music catalog without getting crushed by the lawyers and labels who are in cahoots with each other. First, the concept of breaking music into its stems and letting people directly interface with music "particles" that their ear-brains love most has made me think that the most important thing to get right is recommending more music that has the sonic characteristics that someone enjoys most, not necessarily broad things that come from music metadata like genre, lyrics, or what your friends liked or listened to. Rather, things like melody, groove or rhythmic patterns, BPM, timbre, harmonics, textures, or music structural preferences are how you get recommendations on what to listen to next. When thinking about it that way, it seems like how the music sounds can be used to recommend, regardless of who big or small or new or established or signed or unsigned an artist might be. In my mind, there's an interesting democratic nature to that too where new artists get a fair shake at discovery as much as major artists (whereas today there's a lot of editorial control over who gets bubbled up into recommendations algos). Second, I've thought about developing a solid prototype and then going for sizeable investment so that I could afford to strike deals, join the cabal, and establish the relationships and access the catalogs of labels big and small.

Re: What SoundCloud created can never die

#38

I am working on a new music platform. It is a travesty that SoundCloud and other artist-friendly platforms like Bandcamp are struggling and can't survive. Having used Spotify, Tidal, Apple Music (iTunes), YouTube Music, Amazon Music, Deezer, Qobuz, etc over the past 20+ years, it seems like without a new approach we'll continue to lose choices in how we search for, discover, listen to, and interface with music - I ca…

I’m dying to build a new music app and it’s something I spend all my time thinking about. I have so many ideas wrt stems and lyrics but I’m personally not willing to take the risk of angering WMG or RIAA. Would love to have a discussion, email is in my bio.

Would be fun to chat...don't see your email in your bio though.

Re: What SoundCloud created can never die

#39
post #32

> The Berlin-founded company has maintained its relevance by embracing a simple ethos: come as you are. That’s made SoundCloud the for-everybody platform—one that embraces all genres, sexualities, religions, and definitions of music and art. By setting itself up as a hub for community-oriented music streaming, it’s become a kind of incubator for avant-garde sounds. SoundCloud is everybody’s underground. I find this k…

> I find this kind of politicised editorialising from publications like Wired quite tiring.

You're making it political, but it's just positioning. A PR firm pitched Wired this story as part of a campaign to remind everyone that SoundCloud once mattered¹ in preparation for their forthcoming fire sale.

¹ Probably not as much as this story suggests, though. Artists who started on SoundCloud weren't using it exclusively. For example, TikTok (not SoundCloud) broke "Old Town Road".

Re: What SoundCloud created can never die

#40
post #22

Agree with other comments that there is simply no specific replace for Soundcloud if you have a particular taste in electronic music. I've been a paying subscriber for years not bc i find the paid tier super compelling but bc i want them to not go under. Hope SC can find its way to sustainability

I highly recommend getting into Bandcamp if you haven't already. SoundCloud has proven over and over that when it comes to supporting indie artists versus selling out to the majors they will choose the latter, and ironically they still can't turn a profit. Meanwhile Bandcamp has been profitable for years, and you can discover and buy all kinds of great electronic music from the most obscure bedroom musicians to established names. I feel much happier giving my money to them, at least for now. (It remains to be seen if their new owners will mess it all up.)
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