Earlier quoted context omitted.
He also tried to replace everything unix-like with MS Windows. Somehow that must have seemed really important when trying to make a startup survive the dot com boom-and-bust cycle.
Which is odd, really; you’d think that X11 would have appealed to his terrible names fetish. Oh. Though, actually this was probably the ActiveX era (DirectX is largely the only remaining evidence of it today, but MS went though an irritating “everything should end in X” phase in the late 90s).
WindowsX ;)