If you read right to the end of the actual guidance from the ICO it says: --- We only use analytical cookies – if nobody consents that will seriously restrict the amount of information we can get to improve and develop our website The Regulations do not distinguish between cookies used for analytical activities and those used for other purposes. We do not consider analytical cookies fall within the ‘strictly necessar…
Frankly, their policy seems sensible and I'm having an hard time giving a fuck about the webmasters (is this still used?). If you want to track, do it properly with a package installed on your own server. stop subjecting your users to Google's All-Seeing Eye just because using their Analytics is easier for you.
Sure we can follow the ICO and put a pop-up on the site asking to accept cookies or not (which if you select 'not' ironically creates a cookie), but as other people have pointed out that's laughable (for a huge number of reasons) and would push online trade away from uk sites. Easiest option for me would be to shift hosting outside the EU, take the SEO location hit and get back to work as usual (EDIT: it appears I am a little behind on the legislation as last time I read it hosting overseas was a loophole, looks like I need to refresh things).
Alternatively if I could dispense with cookies and shift tracking upstream to a CDN that would also save me the problem and at that point I should be getting even more data such as IP addresses.
Users need to take control of their browsing and privacy, they need to be aware of what they are giving away when they join a site or go online in general. Currently they are clueless and that is what needs to stop, force a prompt for all cookies regardless of country, evens the playing field and make people think for a change (if you're a chrome user "Edit this cookie" is an invaluable plugin for monitoring and removing what each site is placing on your machine).
It's also a bit rich saying that tracking cookies are bad whilst trying to pass a law attempting to track almost all communication:
https://www.eff.org/deeplinks/2012/04/uk-government-proposes...