My simple rule still stands even after 20 years: Avoid Seagate.
Conversely, I’ve had nothing but bad luck with WD the last few years, and my Seagates have been flawless. My simple rule is that all drives suck, and always have good backups.
The ones that never failed me were any drives made by Quantum using SCSI interface. 5 drives, zero failure over 10+ years. But those were slower and cooler running units.