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Norwegian ban on Meta behavioral advertising extended to entire EU

datatilsynet.no

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Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#31

Post by denlekke »

Daz1 wrote: post #6

[flagged]

i'm not sure i've ever seen an ad that i considered helpful, useful, or was grateful to see

i get the dream and i buy things all the time but for me ads don't make that buying experience easier because i dont trust any of the content in them so it doesn't save me any time on researching what i want to buy. i'd rather have irrelevant ads because maybe they are easier to ignore and they won't serve as a constant reminder of how much data companies have on me. seeing an ad for something i recently searched on a different company's site generally makes me unhappy.

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#32

Post by farhanhubble »

Daz1 wrote: post #6

[flagged]

Personally I'd either pay for a service or let it be ad supported and I prefer seeing high relevance ads only, which would require data like my IP, age, browsing habits etc to be factored in. So I prefer Google ads that are based on my searches to Twitter ads that always seem to sell some contraption with dubious utility.

But ads can get ultra intrusive if you carry around tracking thingies like cookies and people have varying thresholds for what they consider "personal" information.

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#33

Post by sheepscreek »

Daz1 wrote: post #6

[flagged]

It’s the difference between periodically requesting my inputs/preferences compared to constantly surveilling my every move.

The latter gives them constant unchecked access. It’s like handing someone a blank check instead of a check for a fixed amount.

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#35

Post by runesoerensen »

For people who don't read Norwegian, here's the Norwegian Data Protection Authority's previous post on this matter (which the EDPB has now sided with Norway on) in English: https://www.datatilsynet.no/en/news/aktuelle-nyheter-2023/me...

More details on the temporary ban: https://www.datatilsynet.no/en/news/aktuelle-nyheter-2023/te...

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#36

Post by polyomino »

ImJamal wrote: post #9
Daz1 wrote: post #6

[flagged]

I don't think many people are opposed to relevant ads. What people are opposed to is tracking of behavior, interests, etc. If there was a way to get tailored ads without the privacy issues people wouldn't be so opposed to it.

Seems like people didn't like Google FloC, it's possible the implementation was bad, but I suspect people don't like ads because the vast majority of ads are low quality.

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#37

Post by andyferris »

dyno12345 wrote: post #21
f0e4c2f7 wrote: post #19

Earlier quoted context omitted.

Targeted advertising creates an incentive to closely track and monitor users across the entire internet. This tracking data is then collated, packaged, and sold to various parties (advertisers, private intellegece companies, etc) Without targeted advertising this cottage industry and the associated data on people would not have as much of a reason (or any) to exist, improving privacy for the average person.

Facebook 100% does not sell "tracking data" to advertisers or "private intelligence companies". I'd like to see an example of an ad platform that actually does this.

I mean it doesn't matter if its transferred or not, it's the purpose the data is used for.

One concept I've seen floated is separating the advertising markets from the user-facing services. As in DOJ/antitrust legal seperation of Google, Facebook, etc into smaller entities.

In that world Facebook-the-social-network-I-use company would need to send data Facebook-the-advertising-market company for each page load to request some ads to display. What data would be in that request? My reading of EU law is that such data couldn't be personally identifying or of a private nature (so, like, 99.9% of what I do on facebook...). Features like time of day and language of user would be fine and appropriate - the sort of data used by TV networks to choose which ad to display on their broadcast.

It doesn't matter if you seperate the Facebook company this way, my understanding of EU privacy law is that they still can't use your private data to augment the advertising part of the business when you were there to use the social network part of the business. (Note: the social network still provides user aggregation and has value to FB without any ad personalization).

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#38

Post by cheriot »

PostOnce wrote: post #8
Daz1 wrote: post #6

[flagged]

Nobody is opposed to relevant ads on TV (I mean, not any more than they're opposed to ads in general). it's the means by which they make them relevant. No one would be cool if Facebook sent agents to your home each night to rifle through your drawers to learn about you and "tailor ads to you and make them more relevant". That's the problem, the data-collecting and spying.

I don't get the analogy. Facebook is using data you give them when using the app. How is that similar to invading your home?

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#39

Post by cheriot »

sheepscreek wrote: post #33
Daz1 wrote: post #6

[flagged]

It’s the difference between periodically requesting my inputs/preferences compared to constantly surveilling my every move. The latter gives them constant unchecked access. It’s like handing someone a blank check instead of a check for a fixed amount.

How are they surveilling your every move? Every company has records of what we do in their app. How is using that data for advertising, "constant unchecked access"?

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#40

Post by analog31 »

tentacleuno wrote: post #16
allan_s wrote: post #12

Earlier quoted context omitted.

The problem is that Meta collect so many data about you for that purpose. Data which then can be used for purpose we didnt accept in the first place. If you remove this kind of advertising you remove a big reason to collect and keep these data. "Why people are so vehemently against leaving their door open for the amazon delivery guy to put the package they ordered indoor instead of outside in the rain, they pay for a…

> Data which then can be used for purpose we didnt accept in the first place. The obvious counter-argument is that, somewhere in the 100(+?)-page ToS, User Agreement, EULA, Terms and Conditions and Privacy Policy documentation, you did. We really need to make new laws to force companies to explain, in plain (terse) English, what they're doing with our data -- everyone knows nobody reads those documents.

They gather data on me, even if I didn't sign up for their service.
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