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Apple’s keynote event shot on iPhone and edited on Mac

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Re: Apple’s keynote event shot on iPhone and edited on Mac

#31

Post by ayoreis »

sandofsky wrote: post #23
ayoreis wrote: post #16

Interesting that they used the Blackmagic Camera app instead of their own, maybe it's finally time for an upgrade to the default one.

The first party camera is designed to be operated by every human being on the planet. Redesigning it to accommodate highend workflows makes as much sense as redesigning a $50,000 cinema camera to accommodate parents who want to record their kid's soccer game.

I believe it could be designed in a way to accommodate both user groups. I don't mind another app but they've always been paid (while writing this I checked and turns out Blackmagic camera is free, awesome!)

Re: Apple’s keynote event shot on iPhone and edited on Mac

#32

Post by awesomeMilou »

nerdjon wrote: post #12
joshmanders wrote: post #2

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

So I think the important question is though, if you had spent thousands on dollars on a camera would those lights still be required? If the answer is yes, then the feat is still an important one. I know that some lights would still be required, but I honesty don't know the answer if they needed additional lights to compensate or if they could have gotten away with less.

> If the answer is yes, then the feat is still an important one.

I can recommend watching the Better Call Saul DVD documentary, they regularly have the lead lighting guy answering questions in there. The tl;dr was to me that yes, you definetely need additional lighting, even if your camera has a massive, light sensitive sensor.

I don't think anyone expects an iPhone to compete with a top of the line Arri 65 or other IMAX enabled cameras when it comes to low light performance (the sensor on these is huge after all), but the intro shot with Apple Park shows that it's possible.

Maybe don't try to reenact a shooting of Barry Lyndon on an iPhone, but for nearly everything else it seems to work just fine.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#33

Post by blairbeckwith »

_factor wrote: post #3

This could have been accomplished with an iPhone 8 years ago. For a keynote that 99.9% of the population will watch on YouTube, what is this trying to prove? It's an interesting demonstration, that's about it.

Consider that all it was trying to prove was that it was an interesting demonstration.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#34

Post by elicash »

NelsonMinar wrote: post #25

See also a more skeptical take, emphasizing all the expensive studio equipment involved: https://www.theverge.com/2023/10/31/23940060/apple-event-sho...

You can be skeptical of it like the Verge or impressed by it like some in these comments, but either way it's good that Apple is showing you exactly what that means in practice.

The transparency here is welcome and both Google and Apple should do something similar when it comes to the photographs they show off when rolling out new phones. They shouldn't show a photo in those keynotes without also showing exactly what it took to get those photos out of those phones.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#35

Post by geodel »

joshmanders wrote: post #2

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

So if some rando is given millions dollar worth equipment they can shoot movie like James Cameron?

Re: Apple’s keynote event shot on iPhone and edited on Mac

#36

Post by nateroling »

awesomeMilou wrote: post #32
nerdjon wrote: post #12

Earlier quoted context omitted.

So I think the important question is though, if you had spent thousands on dollars on a camera would those lights still be required? If the answer is yes, then the feat is still an important one. I know that some lights would still be required, but I honesty don't know the answer if they needed additional lights to compensate or if they could have gotten away with less.

> If the answer is yes, then the feat is still an important one. I can recommend watching the Better Call Saul DVD documentary, they regularly have the lead lighting guy answering questions in there. The tl;dr was to me that yes, you definetely need additional lighting, even if your camera has a massive, light sensitive sensor. I don't think anyone expects an iPhone to compete with a top of the line Arri 65 or other…

Explaining that semi-obscure reference: Barry Lyndon is a Kubrick film that famously has shots lit by only candlelight. This was accomplished by using extremely ”fast” lenses created by NASA for (I believe) the Apollo missions.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#38

Post by nerdjon »

awesomeMilou wrote: post #32
nerdjon wrote: post #12

Earlier quoted context omitted.

So I think the important question is though, if you had spent thousands on dollars on a camera would those lights still be required? If the answer is yes, then the feat is still an important one. I know that some lights would still be required, but I honesty don't know the answer if they needed additional lights to compensate or if they could have gotten away with less.

> If the answer is yes, then the feat is still an important one. I can recommend watching the Better Call Saul DVD documentary, they regularly have the lead lighting guy answering questions in there. The tl;dr was to me that yes, you definetely need additional lighting, even if your camera has a massive, light sensitive sensor. I don't think anyone expects an iPhone to compete with a top of the line Arri 65 or other…

Maybe I should have written the question better, since I know you would still need lights.

But to me the important question is if it has any impact on the number of lights. If you still need all the same lights to use the iPhone that you would for a camera that is several thousand dollars. it is still really cool.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#39

Post by threeseed »

NelsonMinar wrote: post #25

See also a more skeptical take, emphasizing all the expensive studio equipment involved: https://www.theverge.com/2023/10/31/23940060/apple-event-sho...

I think you and others have completely missed the point.

Apple was always going to use that equipment. It's needed for all decent video production work.

What they've shown is that you can skip the Red Camera and use an iPhone instead.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#40

Post by threeseed »

_factor wrote: post #3

This could have been accomplished with an iPhone 8 years ago. For a keynote that 99.9% of the population will watch on YouTube, what is this trying to prove? It's an interesting demonstration, that's about it.

No it couldn't be accomplished with anything other than iPhone 15 Pro.

It is the only one to support ProRes with the Log profile.

Without it it's not possible to do decent video color grading.

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