Earlier quoted context omitted.
Hello ChrisMarshallNY, I know the author, thanks for sharing your views. I will share your feedback ahead. I do not think their intention is to advertise Apple because most of their articles are on analysis based on patent data.
I think he meant the article is an ad for GreyB: > You can learn much about a company’s market value and upcoming business plans by analyzing patterns in its IP strategy. Being a pioneer in the IP R&D space, GreyB has the expertise and resources to help you cut through the noise and get actionable insights on a company or innovator.
Will share this ahead as well. Thank you.