Well, its all based on the idea that people who "illegally" download would have bought the item otherwise. Really not true. Mostly the reason is either convenience or lack of cash to buy in the first place. I think of all the CD's I bought in the past which turned out to be garbage apart from the two singles released which are the reason for buying the CD. I think of all the DVD's I bought that I watched once. Now I…
>People are valuing your product as zero. Where they don't, they buy. No. The popular content is downloaded more. You can jump thru hoops and do backflips but the fact is people don't want to pay. Period. Everything else is justification.
(20 euros for 90 minutes of entertainment is a bit high)