31–40 of 290 posts
> Quora > > Dark horse – good for conversion and awareness. > Quite cheap, good targeting. > Seriously, I don't know why more people don't use Quora. Amazed to hear that. All my homies hate Quora, I would assume its the same amongst other developer groups.
There is something “emperors new clothes” about the whole industry where we all play the game but nobody admits they just aren’t very good. Yet we all keep paying the Google bills thinking it’s something you have to do.
> Quora > > Dark horse – good for conversion and awareness. > Quite cheap, good targeting. > Seriously, I don't know why more people don't use Quora. Amazed to hear that. All my homies hate Quora, I would assume its the same amongst other developer groups.
I’ve had my own startups and worked with tens of others. I don’t know anybody who has had good experience or ROI with paid ads. There is something “emperors new clothes” about the whole industry where we all play the game but nobody admits they just aren’t very good. Yet we all keep paying the Google bills thinking it’s something you have to do.
A past startup had the same experience with Reddit ads. The initial replies were so negative ("I could do this 3x cheaper myself" etc), and often negative for the sake of negativity. It took a little time, but we replied to most of them with gentle words along the lines of "thank you for your thoughts and comments; we're a small business trying to do things ethically; getting it from us saves you the time/cost of leaving the house and we know how valuable your time is" - and it actually ended up quite a decent ad.
People just love to hate, especially when there's no human face to something. Or, I think in the case of places/networks where the community is tight and niche, if you're going to interject your product you'd better have enough of an understanding to answer as if you belong/have been a silent part of it all along.
Complete aside - I'm glad I've never had to market to devs, haha.
What about Instagram, Facebook, and TikTok? I’m surprised they haven’t been considered.
This seems like a very techy product; would the audience be there? It's a question as I don't know, but if I see my own usage as a techy, it's not; I don't know anyone who even likes/uses these platform in my cto/decision making circles. But I would really like to know as if there is significant conversion opportunity there (and not just tossing away money) for a very tech product (with code examples on the homepage…
My social feeds are filled with ads for enterprise software products.
If a product can be shown in a lighting fast video demo, I think Reels and TikTok have great potential.
I’ve had my own startups and worked with tens of others. I don’t know anybody who has had good experience or ROI with paid ads. There is something “emperors new clothes” about the whole industry where we all play the game but nobody admits they just aren’t very good. Yet we all keep paying the Google bills thinking it’s something you have to do.
What is 'not really good'? We had spectacular ROI on adwords ads. BUT, and the article mentions this somewhat, not for tech/freemium saas products. Developers avoid ads like the plague. For consumer stuff that are just immediately paid (there is no free; you pay or you leave the landing page) it works incredibly well in our experience.
If they can.
They can't avoid them on Instagram or Tiktok.
> Quora > > Dark horse – good for conversion and awareness. > Quite cheap, good targeting. > Seriously, I don't know why more people don't use Quora. Amazed to hear that. All my homies hate Quora, I would assume its the same amongst other developer groups.
To this day I’m still confused about where questions and answers start and stop, respectively.
The Twitter 'thick skin' part made me laugh. A past startup had the same experience with Reddit ads. The initial replies were so negative ("I could do this 3x cheaper myself" etc), and often negative for the sake of negativity. It took a little time, but we replied to most of them with gentle words along the lines of "thank you for your thoughts and comments; we're a small business trying to do things ethically; gett…
It’s an unfortunate scenario for anyone who had to look at those tweets, I’m sure.