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Maker of ultra processed food complains about being labeled as a maker of ultra processed food. News at 11. But seriously thinking of more adulterated food than plant based meat and dairy substances is hard. And it's not like they're healthier than the unprocessed version. Tofu is not better for you than chicken breast
Just because some food is organic, doesn’t mean it’s healthy, sufficient and sustainable to grow and eat. These “NOVA” labels feel like a response from meat/farmer organisations to try and keep the status quo for a while longer.
Of course plant based food requires processing because we want snacks to come looking as cheese, yoghurt, ham and steaks - it takes some doing to make soya beans look and taste the same way. So maybe there are degrees of processing (within plant based foods) that also create a range of what’s ok to eat and what’s been prepared in a way that’s unhealthy or unsustainable.
Dairy milk straight of a cow doesn't look at all like what we can buy in a supermarket, and home made soya milk is very easy to do. I wouldn't bet on which one is the most "processed" by the industry. Alpro is obviously doing its share of lobbying, but here in France a law was passed to forbid the term "milk" for plant based milk. Soya "milk" isn't allowed on labels for instance. All across Asia everyone knows what i…
Good. I'm all for such laws. Soya "milk" isn't "milk" as the term has been culturally understood for millennia. It's not that people are dumb, but rather that words have connotations, and plenty of people, who don't happen to be nerds of fields adjacent to chemistry or dietetics, will assume that "soy milk" is like normal milk because it's called "soy milk". Same stuff with juices and other foodstuff types. And this stuff has consequences, often health consequences, especially for innocent people like children being fed wrong stuff by confused parents and grandparents (the latter you should excuse for not being able to keep up with the fast-changing landscape of marketing bullshit).
Or, looking from the opposite end - the companies introducing soy "milk" could've named it any way they wanted. They chose to call it "milk" to confuse customers. Well, fuck those companies if you ask me.
Unsure why it’s unhelpful. Soy milk so heavily processed and is so disgusting by itself they add so much shit to make it taste semi decent that it literally becomes bad for you. Just like skim/low fat milk is bad.
I highly recommend store brand soy milk, and tofu for that matter, if it's available in your area. It shouldn't require any additional ingredients to tatse good.
Tofu has flavour. You have to remember soy milk is basically the left over shit from making tofu. All the healthy shit is left in the pulp including the flavour.
My son is allergic to soya - that was a catalyst for us looking into the supply chain of what we buy and eat and if there is one profound change above all is the fact soy is in -everything- and if not in the product itself then certain in the bulk of the food stuffs own food chain. Can’t even buy bread now without it being bulked out with soya flour …
Earlier quoted context omitted.
> making a simple switch to soya meat replacements and milk alternatives is a realistic and easy dietary change for most consumers to achieve Pardon my French, but I don’t know what the author of that article finds “easy” in that. Soy milk tastes like s*t, as does soy meat, in fact one of the main reasons we, Romanians, deposed Ceausescu back in the day was because his technocrats had tried to impose on us to eat soy…
Soy only tastes like shit if you don't know wtf to do with it. Plenty of great food made with tofu but I doubt that soy salami is any good.
In other words, if it's not highly processed...
My son is allergic to soya - that was a catalyst for us looking into the supply chain of what we buy and eat and if there is one profound change above all is the fact soy is in -everything- and if not in the product itself then certain in the bulk of the food stuffs own food chain. Can’t even buy bread now without it being bulked out with soya flour …
> Can’t even buy bread now without it being bulked out with soya flour … I found this somewhat disturbing and you appear to be mostly correct. I did find a few breads that don't list soy flour as an ingredient, mostly breads that specifically advertise a certain material like "100% whole wheat" or "Jewish Rye". (Oddly, the Jewish Rye didn't have soy flour, but it also didn't seem especially concerned about being a ry…
They mention that "nearly all" alternatives are marked as ultraprocessed, which is kinda meaningful. Tofu and tempeh can be easily made in home environment, basic soy milk (water + soy) also, so alternatives that stay ultraprocessed are either modified in other ways (added sweeteners, etc) or are ready meals (like burgers and breaded cutlets). And difference in nutritional values between those categories is rather st…
In case of tofu, even if you manage to invest the time to make it at home, you still need to marinate it so it tastes like something (adding all kinds of things here)… and then fry/cook it into a meal. Maybe you control everything that goes into it (“ultra processed by hand”?), but not in a very sustainable approach in terms of water and energy that goes into it.
My son is allergic to soya - that was a catalyst for us looking into the supply chain of what we buy and eat and if there is one profound change above all is the fact soy is in -everything- and if not in the product itself then certain in the bulk of the food stuffs own food chain. Can’t even buy bread now without it being bulked out with soya flour …
> Can’t even buy bread now without it being bulked out with soya flour … I found this somewhat disturbing and you appear to be mostly correct. I did find a few breads that don't list soy flour as an ingredient, mostly breads that specifically advertise a certain material like "100% whole wheat" or "Jewish Rye". (Oddly, the Jewish Rye didn't have soy flour, but it also didn't seem especially concerned about being a ry…
Earlier quoted context omitted.
What is mckinsification?
Is it so hard to infer? McKinsey, consulting firm famous worldwide for its ruthless "optimization" of all industries often at the expense of consumers in favor of realizing short-term gains that look good to C-suite and shareholders, causes shifts in business practices both directly in its involvement as well as indirectly by inspiring copycat competitive tactics.