A kid broadcasts his death on your service, allegedly egged on by your community, and your CEO statement falls back on cut-and-paste boilerplate? Do better. Fast.
>> your CEO statement falls back on cut-and-paste boilerplate? >> You HAVE to fall on boilerplate or you will be crucified, by your lawyer if no one else. You just have to pick the right boilerplate: If what you say has happened, that is a terrible tragedy. We will be conducting an internal investigation of the matter. Justin.tv in no way condones comments of the nature you have described. If we find that someone has…
Try this:
"Everyone at Justin.tv is deeply shocked and saddened by this news. In the upcoming days, we will conduct a thorough investigation of the events surrounding this incident, and will cooperate fully with local police and federal authorities. Once all the facts have been gathered and analyzed, we will release an additional statement. Until that time, we will refrain from further comment, except to say that our thoughts and prayers are with Mr. Biggs's family and friends as they come to grips with a sudden, tragic loss."