Stub for arguing about what "USD" means. These comments were originally at the top level but the offtopicness was choking the thread so I'm moving them here. I left https://news.ycombinator.com/item?id=36962294 out because it has actual interesting information about the project.
It's so easy to fix... why not call it, say, a "Universal Scene Description Package" (USDP) or a "3D Scene Description" (3DSD) or "Layered Universal Scene Description" (LUSD) or "Modern Scene Description Format" (MSDF) or "Universal Scene Description Format" (USDF) or "Kronos Scene Description" (KSD) or "Kronos Universal Scene Description" (KUSD) or...