Live data from Hacker News

Sweden Sans

identity.sweden.se

31–40 of 190 posts

Re: Sweden Sans

#31

For a lot of the sections (esp. the Tone of motion section) - I have to ask: why?

Makes a lot of sense to me if you look at the examples, and think of all the wacky things people will try to do with video because they think they know that branding means "stick the logo in the video somewhere".

It's adding consistency to the presentation and harmonizing with any accompanying non-motion graphic styles, as you might see in a cultural presentation environment with both packaging/signage and video or interactive elements for example.

Re: Sweden Sans

#32

Made by the design agency Söderhavet in Stockholm. More info here https://soderhavet.com/work/sweden/

Soderhavet are not even in Soder - they're on Brunkebergsgatan 10, near t-centralen.

I’d wager that it’s a reference to the old Swedish name for the Pacific Ocean and not Södermalm.

Re: Sweden Sans

#33
post #14

I think this is just for some site focussed at promoting Sweden's image to foreigners? I don't think I've ever seen this font in use in normal communications from the Swedish state, living here in Sweden. I like the Swedish Tax Agency's design language, if it can be called that. I don't think they use this Sweden Sans, but I'm not sure what they do use.

I believe Sweden Sans is used as title typeface on the most recent national ID-cards and passports.

Yep

Re: Sweden Sans

#34
post #22

I am fascinated by typography and page design and enjoy reading about it, but I have to admit I don't understand how this level of pedantry is able to survive. The amount of documentation and attention to detail spent on typefaces and when to use them is often off the charts compared to the time spent on stuff like keeping the website running, documenting the API or even the basic functionality of the app. It's like…

This type of guideline can be extremely helpful in a number of ways. People at various levels and with various levels of training tend to love to be creative at the expense of huge brand campaigns, so the branding design team has to find ways to reign in those passions. Technical access is generally much more limited for such people than is access to de facto brand representation through graphical presentation.

If it's a differential comparison vs. tech then that differential should be treated as its own issue, not an issue of design guidelines deserving a label like pedantry just because something else isn't as well-planned or documented.

Re: Sweden Sans

#35
post #22

I am fascinated by typography and page design and enjoy reading about it, but I have to admit I don't understand how this level of pedantry is able to survive. The amount of documentation and attention to detail spent on typefaces and when to use them is often off the charts compared to the time spent on stuff like keeping the website running, documenting the API or even the basic functionality of the app. It's like…

It is generally different roles of people working on design guides like this versus working on documenting an API or other "basic functionality". It's not necessarily a zero sum effort (and probably often is entirely not) to produce design guides and work on other technical requirements at the same time.

Also, design, including and sometimes especially typography, is accessibility and is often worth that sort of attention to detail for exactly that reason, keeping designs accessible to all users. Defining contrasts and visual hierarchy hugely influences how accessible something using a design might be.

One specific example I see is the callout in this particular example for using much less UPPERCASE text moving forward from whatever their previous design language was. This is something I know that I've fought designers I've worked with over as an accessibility problem they've missed. (It's also something that Microsoft went through a huge accidental blow up in very public with early "Metro" designs that they had to apologize for and then walk back in consequent "Fluent" designs.) In general people read word shapes more than individual letters, uppercase forms a lot of very similar looking "rectangles" and even for readers with no other obvious dyslexia uppercase words are the visual equivalent of "speed bumps" in a roadway. They slow reading, sometimes to a crawl, and generally just get in the way, for all readers. (For dyslexic readers I've known they sometimes are even more "walls" than simply "speed bumps" and text entirely in uppercase will completely upset them, if not make the content 100% inaccessible to them and they will nope out entirely.)

That's an important thing about typography that is easy to miss. I've seen so many designs use all uppercase text in places simply because it "looks nice" (those "all words create about the same sort of rectangular shape" that makes a dyslexic viewpoint absolutely hate seeing all uppercase text add a regularity and "cleanliness" to design shapes that some designers find they love; one person's massive accessibility bug is another's aesthetic feature).

Re: Sweden Sans

#36

For a lot of the sections (esp. the Tone of motion section) - I have to ask: why?

Makes a lot of sense to me if you look at the examples, and think of all the wacky things people will try to do with video because they think they know that branding means "stick the logo in the video somewhere". It's adding consistency to the presentation and harmonizing with any accompanying non-motion graphic styles, as you might see in a cultural presentation environment with both packaging/signage and video or i…

I did and, in my opinion, they are far too generic to offer any semblance of value in terms of video composition. I'm no expert though, so maybe a videographer can chime in - but it feels slightly pedantic.

Re: Sweden Sans

#40

Earlier quoted context omitted.

Soderhavet are not even in Soder - they're on Brunkebergsgatan 10, near t-centralen.

I’d wager that it’s a reference to the old Swedish name for the Pacific Ocean and not Södermalm.

Pippi i Söderhavet are my favorite old records from childhood. :)
Post reply on HN