Earlier quoted context omitted.
I think the point that an uncustomized Bootstrap looking just as tacky as a plain html site is only true for people who hang around on HN or similar sites and so see many different sites using Bootstrap. For your average Joe on the internet, a Bootstrap-ped site will look much more professional and less tacky than a plain html site. So depending on your target audience, there might not be much motivation to spend any…
Bingo, give this man (or woman, or whatever) a cookie. Not everybody is like us, scouring the internet all day long for new startups and clicking every interesting link that shows up on HN. The average Joe off the street has probably seen 2 bootstrap based sites in his life, and has no idea what bootstrap is, and couldn't care less that a site he's using looks nearly identical to 3000 other sites that he'll most like…
1. Product, hardware or software, gains the hearts and minds of hackers everywhere. 2. Backlash.