I espouse a belief that apps have two cycles, one of growth, another of exploitation. In the first, cash is burnt/used to give free goodies and provide good quality services. Rents are a byproduct and not a goal during this phase of the operation, the goal here is to build goodwill and market share through measures that the competition can't match. All in all, it is a good experience to use the service during this st…
The Essay you were referring to is the brilliant "The Gervais Principle"
https://www.ribbonfarm.com/2009/10/07/the-gervais-principle-...
Reforge talks about your cycle - I can't find the exact artcile but you can see it with marketplaces a lot - i.e. Facebook creates APIs for events, 3rd parties build platforms on these APIs, Facebook kills the API access. This is the closest article I could find related to "tactics" https://www.reforge.com/blog/growth-loops