It's a nice idea and website, but the structure seems very…nonideal. Why should this be governed by a private entity that they have to pay to monitor and recertify them? What's to stop a company from being "for society and the environment" until they get big enough to not care? As far as I can see, nothing's legally binding. At any point, the shareholders can just amend the bylaws to give up their little badge and do…
> Your company can meet the legal requirement for B Corp Certification by electing public benefit corporation status...
I am very much not a lawyer, but they go on to say existing corporations can transition to PBC status with a majority vote. I wonder whether the reverse is true. If so, there's no legal hurdle to pulling the same bait and switch you describe with a benefit corporation.
0: https://www.bcorporation.net/en-us/about-b-corps/legal-requi...