Seems like putting in a crappy display is what allowed them to hit the $999 price point.
Screen aside, it is reasonably close to the MacBook Air (real world keyboard/trackpad usability and battery life notwithstanding) that it could get some people to get one over the MBA, except that Dell completely blows it with their presentation.
The site is completely Flash and tries to do one of those fancy scrolling sites, except the scrolling doesn't feel right and the clicking-and-dragging the scroll bar doesn't work. I ended up hitting "Shop XPS Laptops" which took me to the entire XPS range, where I found the ultrabook, clicked on it and was led back to the same Flash site. I hit "Buy XPS 13" and entered the checkout process by accident before going back, scrolling down, hitting Tech Specs and getting most of the information I want (the actual display resolution; it says it's 720p, but is that 1280x720 or 1200x720?).