From my point of view, as someone who is pro life, it’s fine; it’s like showing anti-suicide line when you look for “how to kill myself” Sure the person wants to kill himself but should he .
The difference there is no deception in suicide prevention. As you can see in the screenshots in the article, the anti-abortion clinics do pose as abortion clinics, instead of providing the person with facts.
Google had to make an extra label for this saying “provides abortion” and “does not provide abortions” because it is impossible to tell.
I would have no problem with pro life sites showing up that are open about it. When you google “how to kill yourself”, the suicide hotline does not hide behind “5 easy steps to killing yourself”