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See the pitch memo that raised €105M for four-week-old startup Mistral

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Re: See the pitch memo that raised €105M for four-week-old startup Mistral

#31
post #3

Actually seems pretty strong and I really like that it's a memo and not a deck ( I guess that's the Amazonian in me speaking). Fundamentally they are aiming for billion dollar valuations and the company and the initial investors want to start strong without the need for subsequent raises anytime soon .... so it might just work out!

They anticipated the need for a Series A in Q3 24 in the memo "In that round (Q3 2024), we expect to need to raise 200M, in order to train models exceeding GPT-4 capacities."

Re: See the pitch memo that raised €105M for four-week-old startup Mistral

#35

From the founder's list: > Cédric O: Former French Secretary of State for Digital Affairs That explains a lot actually, France is the epitome of crony capitalism, and having a former minister (from the current ruling party) is going to help a lot here…

I didn't notice that line, but my immediate thought on reading the memo was that they were going hard after European capital. Seemingly both governmental and from VC firms in Europe that are well-connected to the traditional establishment.

(Even if they don't get government funding, it looks like they've already positioned themselves to get a ton of support from the EU and from European national governments, who want local champions to compete with the American capitalists.)

My thoughts:

- it's a fairly well-written memo: clear, concise, and relatively well-structured. It's a refreshing alternative to the endless series of pitch decks which mainly induce groupthink.

- the insights aren't that original. I would guess that they are strongest on the technical level. Their product and industry insights are less original or penetrating (pushing open-source and the European angle may give them some advantages -- it almost certainly will not give them an edge over OpenAI, who seem to have a relentless focus on iterating their product, a "live player" CEO in sama, and a strong dose of healthy scrappiness and creativity.)

- my prediction: they will stick around for a time, build something impressive with their technical team, raise more funding, hire a large and strong technical team (with their enormous warchest, status as the European champion, and appeal to the open-source community), and basically become a solid "fast follower". However, I think it's less certain whether they'll be able to do anything really creative or innovative.

Their overwhelmingly strongest market is going to be large European enterprises (or maybe governments), who will have lots of specific niche problems. The downside of that is their org then moulds itself to fit the needs of enterprise customers.

More speculative: the only way they can really become dangerous will be by attracting a bunch of young top-notch 18-25-year-old devs, ML people, or other builders (basically, people with creative energy and without commitment to the "established ways of doing things"), throwing them in a room together, and giving them a remit to come up with the most crazy, ambitious, unexpected applications of AI that they can. A universal translation app customised for the needs of ERASMUS students. Some weird generative music app for Berlin nightclubs. The actual ideas don't matter, what matters is having 50-100 hyperactive GenZ builders energetically exploring the space of combinations of technology, product and market to identify the genuinely novel applications of AI.

But I predict that they will not do that. You cannot cultivate that kind of free-spirited entrepreneurial DNA while simultaneously seeking deep connections with the European political establishment.

So, my overall prediction: they will focus on the underlying technology and on connections with governments/large enterprises, and deemphasise product innovation. Basically, building an AI-powered French IBM, rather than Google+++++. (Google+++++ will be built by one or two lone young researchers following their noses and working on weird esoteric ideas.) If I am right, and product innovation is the key to harnessing the power of generative models, then these guys in Paris will be formidable but not dangerous.

Should be interesting to watch it play out!

Re: See the pitch memo that raised €105M for four-week-old startup Mistral

#36

From the founder's list: > Cédric O: Former French Secretary of State for Digital Affairs That explains a lot actually, France is the epitome of crony capitalism, and having a former minister (from the current ruling party) is going to help a lot here…

Yeah, because the Military-Industrial Complex in America is a purely competitive market, driven exclusively by the invisible hand. :-)

I find it very funny when Americans say things like that (not that France is not like described) without even pausing to realize we are a country that legalized and institutionalized lobbying.

Re: See the pitch memo that raised €105M for four-week-old startup Mistral

#37
post #26

For me it is clear that they have given that much money expecting they can get back way more having access to EU bureaucracy. In the EU bureaucracy is huge and they spend billions on taxpayer money. It really doesn't matter if those billions are wasted away or not. I have a company and I have to talk with EU politicians, most of them are clueless regarding technology, but they spend billions anyway, so you need to ta…

The older I get, the more I understand the value of having tech people explain themselves to non-technology people.

This pretty much here.

"Oh but non-tech people don't know the value of technology" Being condescending doesn't help much, and I bet they know a lot of things the tech people don't know or don't care about.

And you might even disagree why it's not important but it is good to be aware, and not simply dismissive

Re: See the pitch memo that raised €105M for four-week-old startup Mistral

#38
Reading through the memo, the GTM/use cases/market seem to be void of any kind of beachhead strategy?

I see lots of technical stuff, but the complete business plan & roadmap seems to be lacking any kind of tangible use case that is showing me how they plan to differentiate? (The technical reasons they state seem to be fairy minimal, and I don't see anything that competitors couldn't do either.)

The reason that I'm weary about this: I've spent a few years in an "innovation division" after customers repeatedly asked for such a service. Turns out the budget for long-running innovation-as-a-service is a hard sell, because in the end someone always has to pay for it, and innovation just for the sake of it gets old really quick. The long term survivors where the ones who continuously innovated for a particular use case - so more on a project basis...

So I'd assume that, just like with blockchain & VR/AR, the biggest value will be in very specific use cases in very specific verticals, as opposed to the "spray & pray" approach, offering an "AI as a commodity".

Or is this really just a EU FOMO play, i.e. US is doing it so Europe can't stay behind? (Probably hoping for EU funds/grants via that "Cedric O" guy.)

Re: See the pitch memo that raised €105M for four-week-old startup Mistral

#39

I don't know, the pitch seemed generic? Seems to me that it's the team + market that won the money.

Elaborating on that:

1. The founding team’s track record and credentials.

2. there is currently no major independent player in the EU of OpenAI’s scale.

3. EU entities will prefer working with an EU based partner over OpenAI.

Having the LLaMA tech lead is a win. Having someone ex-OpenAI can bolster their position even more.

Now the anti-thesis:

1. It is gradually becoming apparent that models trained on high quality data don’t need to be so big.

2. phi-1 from Microsoft is 3. In addition, it seems GPT-4 is not one model, but a collection of 8 models trained on different datasets. Along with the above, all of a sudden - training GPT-4 like models is coming within the reach of an average person.

All in - nobody has won this yet. And Meta open-sourcing their research was the cleverest strategic play that I’ve seen in a while. It has done so much to weaken their competitors while really pushing AI forward in an open way (so much for “OpenAI”).

Re: See the pitch memo that raised €105M for four-week-old startup Mistral

#40
post #35

From the founder's list: > Cédric O: Former French Secretary of State for Digital Affairs That explains a lot actually, France is the epitome of crony capitalism, and having a former minister (from the current ruling party) is going to help a lot here…

I didn't notice that line, but my immediate thought on reading the memo was that they were going hard after European capital. Seemingly both governmental and from VC firms in Europe that are well-connected to the traditional establishment. (Even if they don't get government funding, it looks like they've already positioned themselves to get a ton of support from the EU and from European national governments, who want…

Quotes from the Memo:

"We will distribute tools to leverage the power of these white box models, and create a developer community around our trademark. This approach is an ideological differentiator from OpenAI; it is a very strong point argument for hiring highly coveted top researchers, and a strong accelerator for development, as it will open the doors for many downstream applications from motivated hackers."

So they're trying to build a community of inventive 3rd party developers, however:

"Business development will start in parallel to the first model family development, using the following strategy

- Focus on exploring needs with a large industrial actors, accompanied by third-party integrators that will be given full access to our best (non-open source) model"

Suggests they be will sucked into the enterprise market as I said above. Still, the last line:

"Co-design of products with a few small emerging partners that focuses on generative-AI products."

Suggests a wildcard: one of these "small emerging partners" might come up with the $trillion black-swan application of AI.

[I'm going to bookmark this comment and reread it 2 years from now to see how wrong I was]

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