Want, got, had is a part of the concept of Mistash, my startup. http://www.mistash.com
It looks like Pinterest with relabeled buttons.
Facebook “Want” Button Released First by AddShoppers
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Re: Facebook “Want” Button Released First by AddShoppers
#32Would be awesome if advertisers can tap into this information. Show ads / discounts to people for products they actually want and haven't already purchased.
I think that would be the primary use case: Try to steal away someone purchasing one item for another similar or related. I'm doubting the stickiness on the benefit to those who are the ones who collect the 'wants' though. Sure, it might advertise their site for a bit (if Facebook chooses to include it in any users' feeds that is...) though otherwise Facebook will want to monetize that free exposure by putting paid-f…
Makes sense. I was thinking more so from the side of a marketer being able to target people who specifically state they want your product and excluding people who already own it. This way you're not spending ad dollars on people who already have converted. Really interesting how much you can do with this data.
Re: Facebook “Want” Button Released First by AddShoppers
#33Glad to see Facebook is rolling this out now.
That's not actually what's happening. Just a 3rd party dev thing implemented using open graph actions. In face it's not even clear (contrary to what they say on their blog post) that they cleared this with Facebook. See http://facebook.stackoverflow.com/questions/9364501/released...
The actions have been cleared with Facebook. The debate was using their icon which we've removed.
Thanks!
Re: Facebook “Want” Button Released First by AddShoppers
#34"AddShoppers is the first social sharing platform to be fully integrated with Facebook’s new Open Graph actions and Timeline (backstory here)." - That is a very misleading headline. They are NOT the first by any means. Anyone can do this with the Open Graph actions now.
I changed it to read like this: "AddShoppers is the first social sharing platform to be fully integrated with Facebook's new Want / Own actions for their Open Graph Timeline." Yes, anyone can do it after they're approved but we are indeed the first.
That reads much better. Yes, you may be the only ones with the first "Want / Own" actions but that is very different from being the first to use the actions, in general, like you originally phrased it.
Re: Facebook “Want” Button Released First by AddShoppers
#35"AddShoppers is the first social sharing platform to be fully integrated with Facebook’s new Open Graph actions and Timeline (backstory here)." - That is a very misleading headline. They are NOT the first by any means. Anyone can do this with the Open Graph actions now.
I changed it to read like this: "AddShoppers is the first social sharing platform to be fully integrated with Facebook's new Want / Own actions for their Open Graph Timeline." Yes, anyone can do it after they're approved but we are indeed the first.
It's not the first to do want/own either. Two social commerce platforms out there already offer it for some weeks (payvment and 8thbridge, if I'm not mistaken)
Re: Facebook “Want” Button Released First by AddShoppers
#36Earlier quoted context omitted.
I changed it to read like this: "AddShoppers is the first social sharing platform to be fully integrated with Facebook's new Want / Own actions for their Open Graph Timeline." Yes, anyone can do it after they're approved but we are indeed the first.
That reads much better. Yes, you may be the only ones with the first "Want / Own" actions but that is very different from being the first to use the actions, in general, like you originally phrased it.
Hopefully the iterations on the messaging has cleared everything up. Whew!
Re: Facebook “Want” Button Released First by AddShoppers
#37Earlier quoted context omitted.
I changed it to read like this: "AddShoppers is the first social sharing platform to be fully integrated with Facebook's new Want / Own actions for their Open Graph Timeline." Yes, anyone can do it after they're approved but we are indeed the first.
It's not the first to do want/own either. Two social commerce platforms out there already offer it for some weeks (payvment and 8thbridge, if I'm not mistaken)
Payvment used the actions on Facebook shops, not a public Want button. 8th Bridge created a mockup of what it may look like but as far as I know they haven't released it yet.
Obviously a lot of people have never seen a Want button for as much pickup as this announcement received.
Appreciate the comment!
Re: Facebook “Want” Button Released First by AddShoppers
#38Earlier quoted context omitted.
Yeah, but look at the design - I mean I don't have a position on this, but in my opinion it LOOKS like a Facebook button... I'm sure they didn't intend opengraph to be a landgrab of sorts.
They didn't publish any button guidelines so it's a modified Subscribe button. I would think they'd be more for it as they're getting more eCommerce data. The post states this: Just to be clear, we were approved by Facebook to use these Open Graph actions but this is not a “partnership” with Facebook. Unfortunately it's a bit difficult to get in contact with FB.
Yeah, look, best of luck to you and we're in a similar space. I'm all for social commerce, I just think possibly the boundaries of whats within their intended scope are being pushed here.
I don't want to get into it too much because we'll ultimately see, but I'm sure if I made a "Don't like" button - they'd kick my ass. I get the feeling OpenGraph was intended for a service based business, i.e. Geoff just watched [x] on Netflix.
Best of luck tho.
Re: Facebook “Want” Button Released First by AddShoppers
#39Wow.. This is waiting for a C&D from Facebook. To me, this is a blatant abuse of their trademark. http://www.facebook.com/brandpermissions/logos.php
Read up on open graph
The huge problem I see here is their buttons looks exactly like the "Like" button and could be confusing to Facebook users into thinking their official Facebook buttons/features.
Re: Facebook “Want” Button Released First by AddShoppers
#40Earlier quoted context omitted.
They didn't publish any button guidelines so it's a modified Subscribe button. I would think they'd be more for it as they're getting more eCommerce data. The post states this: Just to be clear, we were approved by Facebook to use these Open Graph actions but this is not a “partnership” with Facebook. Unfortunately it's a bit difficult to get in contact with FB.
Yeah, look, best of luck to you and we're in a similar space. I'm all for social commerce, I just think possibly the boundaries of whats within their intended scope are being pushed here. I don't want to get into it too much because we'll ultimately see, but I'm sure if I made a "Don't like" button - they'd kick my ass. I get the feeling OpenGraph was intended for a service based business, i.e. Geoff just watched [x]…
I think it's a little different because "Own" is an actual approved action while "Don't like" isn't. Can you shoot me an email (just use our contact form)? Would love to learn more.
Thanks Geoff!