Earlier quoted context omitted.
I bet they missed the 1 million subscribers who canceled netflix in Spain when they pulled this shit. Maybe some people in his family weren't paying for the bill out of their own account, but the service could easily be worth the price for the value all three members of a family get out of it, but not at all worth it for just one. Even when a family member, friend, or a romantic partner watches a netflix show on an a…
Netflix can't be that concerned about it if they are continuing to roll out this change into their biggest markets after having tested it in Australia, New Zealand, Spain, Portugal etc.
I really wonder if they genuinely think all the broke and massively in debt college kids on their parents netflix accounts will just fork over the cash for Netflix's ever increasing monthly fees and that they have data showing that it'll make up for the loss of subscribers and viewers this will cost them or if there's a CEO caught up on a sunk cost fallacy or something. It seems like this couldn't come at a worse time for netflix considering that there are a growing number of competitors with better offerings for less money, netflix has been getting objectively worse, piracy is easier and more affordable than ever, and a huge amount of things that aren't even streaming television are competing for our attention.
Low cost, convenience, and having a decent catalogue of content made netflix what it is today, but today netflix is getting more expensive and less convenient, while their library struggles to have enough worth watching to keep people around all year.