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Netflix loses 1M users in Spain over password policing

bloomberg.com

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Re: Netflix loses 1M users in Spain over password policing

#31

Post by nsteel »

dspillett wrote: post #28
hackernewds wrote: post #11

Earlier quoted context omitted.

So they lost 300k users and also lost 700k promoters of the service. At the cost of scaled server costs?

With energy prices shooting up, that scanned server cost is more significant now than it used to be, and per-user bandwidth costs don't drop forever due to economies of scale, so there may be more cost efficient promotion methods than 700,000 non-paying users. There was a study a while back (can't find it ATM, I'll have another look later) that suggested those using other people's accounts were more likely to be heav…

> per-user bandwidth costs don't drop forever due to economies of scale,

Can you explain why? I'd have thought they absolutely do and on top of this their caching strategy becomes even more effective.

Re: Netflix loses 1M users in Spain over password policing

#32

Post by therein »

alexdunmow wrote: post #27
The_Colonel wrote: post #15

Earlier quoted context omitted.

> I think the issue is that people who are paying for an account they are sharing are likely to keep the account active so their family members can continue watching. When the family are cut off, they cancel. That's the case for me indeed. I myself basically stopped watching Netflix, somehow the content doesn't do anything for me anymore. But I shared my account with family and they watch it. If this gets to us, and…

Interesting you say that the content doesn't appeal to you anymore. I feel the same way. My observation is that, for the most part, most of Netflix's original content is reality TV and comedy specials. They don't even seem to be bothering to create great content like Stranger Things anymore. We are at the enshittification of Netflix stage.

Yeah I cancelled my Netflix. 3 of my friends also did.

None of us are interested in the kind of content they are pushing anymore.

The drop in the stock price was expected news for everyone familiar with the service, at least in my circle.

Re: Netflix loses 1M users in Spain over password policing

#33

Post by mschild »

dspillett wrote: post #28
hackernewds wrote: post #11

Earlier quoted context omitted.

So they lost 300k users and also lost 700k promoters of the service. At the cost of scaled server costs?

With energy prices shooting up, that scanned server cost is more significant now than it used to be, and per-user bandwidth costs don't drop forever due to economies of scale, so there may be more cost efficient promotion methods than 700,000 non-paying users. There was a study a while back (can't find it ATM, I'll have another look later) that suggested those using other people's accounts were more likely to be heav…

Energy prices in Europe are dropping significantly. Spain's pricing is down to 2021 levels again last month. No idea where they host their data in Europe but it's much the same in other European countries. https://www.statista.com/statistics/1267552/spain-monthly-wh...

Re: Netflix loses 1M users in Spain over password policing

#34

Post by aszantu »

alexdunmow wrote: post #27
The_Colonel wrote: post #15

Earlier quoted context omitted.

> I think the issue is that people who are paying for an account they are sharing are likely to keep the account active so their family members can continue watching. When the family are cut off, they cancel. That's the case for me indeed. I myself basically stopped watching Netflix, somehow the content doesn't do anything for me anymore. But I shared my account with family and they watch it. If this gets to us, and…

Interesting you say that the content doesn't appeal to you anymore. I feel the same way. My observation is that, for the most part, most of Netflix's original content is reality TV and comedy specials. They don't even seem to be bothering to create great content like Stranger Things anymore. We are at the enshittification of Netflix stage.

I'm watching korean drama and fantasy, also chinese or spanish, they've got a different way of story telling, and I find the aesthetic appealing, can recommend sysyphus, or so, sci-fi and time-travel

Re: Netflix loses 1M users in Spain over password policing

#35

Post by AraceliHarker »

Netflix’s current plan makes people pay for four devices even if they only want to enjoy 4K videos by themselves. That creates an incentive for them to share their passwords and split the costs with others. Wouldn’t it be more effective to limit all plans to one device and tier them by quality? That way, password sharing would be less appealing.

Re: Netflix loses 1M users in Spain over password policing

#36

Post by progx »

not_your_vase wrote: post #3

Okay, but 6-700k of this million were not paying users, but password-borrowers.

But 1 User is (probably) a Premium user. If you remove 3 users, the Premium user could downgrade to Normal. Personally i share with 3. The 3 watch from time to time Netflix, they will not buy an account, only 1 oder 2 Month a year.

If these 3 go, i can downgrade my package to 13 Euro (in Germany) and i will only order it 3 - 4 Month a year. Currently i pay every month 18 Euro.

The time changes, Netflix is not the only player on the market, we can choose now from many.

Re: Netflix loses 1M users in Spain over password policing

#37

Post by therein »

juanse wrote: post #26
solids wrote: post #20

Earlier quoted context omitted.

Also, spanish content was better years ago, now everything looks copy paste of the same agenda. Not worth it.

Absolutely agree. I also had a family account that kept instead not watching anything anymore. In the end I felt like paying for watching propaganda that I could see for free in national television. This came at the perfect time as an excuse.

In my opinion it is no coincidence that the great uncle of the founder is literally Edward Bernays.

Re: Netflix loses 1M users in Spain over password policing

#38

Post by streakfix »

Let me add a couple 100 more to that count. Did you know that netflix doesn't support resolutions higher than 720p on windows/linux? You could subscribe to the 1080p plan (like me) and the players will stream 720p videos to you with no indication whatsoever. The only way of checking the netflix video resolution is `document.querySelectorAll('video')[0].videoWidth`. There are FF extensions but they don't work for every title.

https://help.netflix.com/en/node/23742

I only noticed when I got to the third act of annihilation. https://www.youtube.com/watch?v=uBsJgceM0KI&ab_channel=Prime...

Re: Netflix loses 1M users in Spain over password policing

#39

Post by kuu »

teruakohatu wrote: post #12

> The move was linked to a fall in users of more than a million, two thirds of whom were using someone else’s password > Subscription cancellations in the first quarter tripled compared to the previous period, according to Kantar’s research. Of all remaining Netflix subscribers in Spain, one-tenth said they planned to unsubscribe in the second quarter. So they lost 300,000 paying users whom they think will come back,…

> despite Netflix investing in Spanish content

They are obligated by law to create this content

See: https://www.innovationmcc.com/post/spain-will-now-protect-it...

> "Towards the end of 2018, European Parliament approved a law that requires all platforms that provide audiovisual content throughout the continent to have at least 30% European productions within their programming."

Edit: formatting

Re: Netflix loses 1M users in Spain over password policing

#40

Post by swe_dima »

An unplesant surpsise I got from Netflix is when I went to a vacation to Thailand and got welcomed with "you can't watch it here" screen.

Customer support told me I can only watch Netflix in the country I purchased it from.

This was not my first trip so must be a new development.

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