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Now for the ones that use it more than once, that's extra revenue. This could easily generate $2-3 million in revenue in 2012, and maybe half a million or so each year thereafter.
Still would like them to figure out a way to help bloggers monetize their sites on the platform. That's the rub for bloggers trying to go "professional" through a Tumblr site — all the readers they get through the dashboard are difficult to monetize right now.
Once they figure that out, it's going to be huge.
Here was my cheeky attempt at using it: http://shortformblog.tumblr.com/post/16980898109/one-dollar
It's a great idea: it's hard to get more "targeted" with ads than content that would have been posted within the community anyway.
If anecdotal evidence is any guide, it seems to have been received really well within Forrst, and the backlog was huge the last time I looked (not enough pageviews to match demand).
I'll report back in a few days on the results.
FYI here's the post I highlighted: http://getbokeh.tumblr.com/post/16999137678/bokeh-now-in-pub...
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Off-topic but what are you using to serve up images on your site like that? Is it a custom script or an OSS solution?
I am using CloudApp ( http://getcloudapp.com/ ) to upload screenshots I take. Quite the handy tool.
And there are the thousands upon thousands of dollars that will come in from people who just want to try it out for fun, since it's only a dollar. Wicked smart.
Probably due to the novelty of this feature, income will spike and then fade away. Similar to any other startup article appearing on TC. This service will stop being used pretty fast.
The only way I see this service being successful going forward is by providing stats/analytics to users on post views, engagement, post virality, follower stats, etc. If this service is provided together with the $1 highlight feature, I do see a business going forward.
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Sure, but then you're stuck setting up again elsewhere - so why not do it from the start? Answer to rhetorical question: because we can't be bothered, so we'd rather just pick a provider who is more likely to stick around than not.
That's a totally reasonable consideration but the revenue model of the host platform isn't always the best indicator of its success or longevity. LiveJournal & Six Apart have longstanding revenue models but aren't hosting users like the President of the United States or large corporate media entities.