Actually, that was the way I read it -- was going to post something about that but then noticed you'd already brought up the idea. If every word in the title weren't capitalized (as titles usually are) then I think the title would have been

"Elusive 'einstein' solves long-standing math problem"

which is certainly true -- aperiodic monotiles have been _very_ elusive. Not sure if the author was trying for a double meaning... if so, it does seem like the incorrect secondary meaning has overtaken the primary meaning in a lot of people's minds.