From my perspective it's partically an emotional path, not merely an analytical path. A company that's a startup has an intention, and it's one of these: 1. You use resources to incrementally grow a user base and get market share, then sell it off to a bigger company 2. You develop technology that enhances a company's market share and pulls users from a competitive company's market 3. You lose, and the investor loses…
Uh, no it doesn't. Equity has value, and so does what you get when you give up value. When you're like for like, emotional attachment doesn't make sense.