The financials may not look good right now, but the vehicles are extremely good. They’re already way out in front of the EV truck segment, and the big automakers have a huge gap to make up to reach the same level of quality. I wouldn’t be surprised if they manage to turn this around and become profitable.
In isolation, sure, but this space is going to get so fiercely competitive so quickly (on the order of years, but that is fast for the car industry!) and ASPs for electric trucks will come down. Rivian are still generally only selling ~six-figure trucks today (the priciest configs ship sooner of course) and not making money at it. How good the vehicle is becomes irrelevant if you can't make it at a price people want…
They did raise prices around 1 year ago but I've seen no evidence that they've prioritized orders for those who purchased after the price increase or who equipped more expensive options (options like tents and racks are shipping separately).