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Hacker News: Our Tiny Charity Desperately Needs Your Help

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Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#31
post #9

Can you give a little more information regarding ad space donations, for example: - What countries do you need traffic from? - Do you require "a spot" on a site, or could donors just give X impressions where X is whatever number can fit in around commercial banners? - I don't think I've ever come across 250x100 adverts before, why this size? And more importantly, why only this size, would you not be interested if peo…

I'd steer clear of the 250x100 and other odd sizes. Stick with IAB sizes 160x600, 300x250, 728x90, which are the predominate adsizes. You'll be more likely to get into rotation on websites as a default ad with these size. Also on corn_41 edit2: you're going to hear the word transparency a lot in the digital ad space. Everyone wants it and expects it so the more information you can put out the better.

corn_41, there's a new one! :)

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#33

I like this; if you do it right, it could do an enormous amount of good. That said, I think you should be choosy about which charities you promote; rather than let charities seek you out, you should seek out the very best charities and promote them exclusively. The amount of good-per-dollar varies by multiple orders of magnitude, so the difference in impact between promoting only the best charities and promoting aver…

Seconded. GiveWell needn't be the only source for estimates, but a mission that strongly promoted cost-effective charities could make a huge difference...

It's sometimes hard to convince donors of this case. For many (most?) the goal is not really making a difference, but more like a signaling thing. If your company can turn making a difference into a successful social signal, more power to you!

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#34
post #31

Earlier quoted context omitted.

I'd steer clear of the 250x100 and other odd sizes. Stick with IAB sizes 160x600, 300x250, 728x90, which are the predominate adsizes. You'll be more likely to get into rotation on websites as a default ad with these size. Also on corn_41 edit2: you're going to hear the word transparency a lot in the digital ad space. Everyone wants it and expects it so the more information you can put out the better.

corn_41, there's a new one! :)

Heh, the 58 minutes ago on the text melds quite nicely with your name. Even though I realized the above poster's mistake, I quickly thought that someone had made a corin_58 to post this =p

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#35
I'd be willing to donate my only ad spot on Snipt: http://snipt.net -- the new site is at http://beta.snipt.net (still wrapping some stuff up). I don't get a ton of traffic, but somewhere around 1,500 - 2,000 uniques daily.

I've never made much money with ads, anyways, and this seems like an awesome cause.

Email me to discuss size requirements, etc. nick@nicksergeant.com

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#36

Earlier quoted context omitted.

U.S. Nonprofit != charity

Indeed, but perception is a powerful thing, a non-profit for charities especially. Microsoft and [insert-evil-company-of-choice] could be non-profit if you soak up any remaining revenue by salary/bonuses. I mean ICANN is non-profit and the CEO already has put a down payment on a learjet from his new $185,000 tld registrar. My point is that they are soliciting free work from HN readers on some illusion of acting like…

I was simply giving the short form version.

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#37

Earlier quoted context omitted.

Hi Steve, Absolutely - thanks for your advice, it's something we'll definitely add!

The private domain registration is not a good sign for a not for profit. It makes it hard for someone to look up your 990. How about posting a link?

Given the fantastic response levels to this I'd hope to see more information about the group, the charities, and more extensive financial disclosure. It's all too easy to claim great utilization rates and great recipients. That said, it seems a very worthy cause and you seem to have picked a good place to promote it.

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#38
post #31

Earlier quoted context omitted.

I'd steer clear of the 250x100 and other odd sizes. Stick with IAB sizes 160x600, 300x250, 728x90, which are the predominate adsizes. You'll be more likely to get into rotation on websites as a default ad with these size. Also on corn_41 edit2: you're going to hear the word transparency a lot in the digital ad space. Everyone wants it and expects it so the more information you can put out the better.

corn_41, there's a new one! :)

dang, apologies!

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#39
I would encourage you to try to do the most good that you possibly can by working with the very most effective charities in the world. Millions of charities do good, but very very few do as much good as these: http://www.givewell.org/charities/top-charities. If you're looking to do as much good as you can, then this is where you'd look.
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