31–40 of 122 posts
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They said the same thing about technological advancements during the industrial revolution...
Bzzzt! Wrong. This is not a technical innovation. This is government regulation of a market.
Don't do that shit. It's annoying and adds nothing to the conversation.
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After watching that, I could easily support banning 3rd party advertising. But removing the ads for the business just under the ad does not strike me as better. It makes the business district look sleepy and quiet, rather than active and bustling. And as a resident I don't mind ads telling me what I can do/get/buy at a location - that's sort of what I want when I visit a business district.
It makes the business district look sleepy and quiet, rather than active and bustling. Only to people looking at pictures on the internet. When you're there, there's just as much commerce happening as ever. Note that Brazil is one of the few countries that was able to evade the global rape that the finanical industries committed over the past few years. What was the last thing you bought that was directly attributabl…
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Bzzzt! Wrong. This is not a technical innovation. This is government regulation of a market.
... where there are serious externalities. Isn't this where government regulation is most suited?
If you want to just see the architectural facades as they were meant to be seen, then no tech required. I would love to see Vegas or New York, for instance, with the ads scrubbed and then be able to pull up dynamic ads with a phone or heads up display.
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So they didn't eliminate all signage, but it was rather dramatically reduced. I grew up in a suburb of Minneapolis that had similar restrictions on advertising, and I can say that it is very nice as a resident. Now when I visit however, I find it difficult to locate some of the new businesses. I'm curious how this law has affected business revenue from tourists in Sao Paulo.
"Now when I visit however, I find it difficult to locate some of the new businesses." I'd be shocked if many people, on this site in paritcular, used street ads as their primary means of locating new businesses they'd been wanting to find.
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I've had the same problem in areas where business signage is strictly regulated. It's harder to find the place you're looking for when the only sign is very low to the ground and unobtrusive, and you can't see it until you're right on top of it.
Clearly that doesn't stop the mail being delivered to these businesses. Using their address as a navigational aid would seem to suffice. That does not address the business concern of capturing new business via signage, but the whole point here is that urban dwellers also have legitimate concerns and that private business interest should yield when reasonable collective concerns are being addressed. [edit: in fact, th…
Yes but the question is how much business do you get from signage.
I work for a construction company, you wouldn't know we exist by signage unless you drive down the industrial address our company is on. Most of our business comes from the signs on our trucks and trailers. On a single job I've had upwards of a dozen people come up to me and ask for a business card because they're impressed by our work.
We're not going to get huge business by a sign on main street, we get business by just doing our job because you get interested customers who might be hesitant and have questions. If they come and ask why us vs our next leading competitor, I can tell them "because they only use contractors, you might get good work and you might not".
I haven't been to a single restaurant in the past 5 years that either I didn't look for, or someone didn't refer/take me to.
I understand why some business owners might be annoyed if store front signage is restricted too much, especially if they're dependent on walk-in customers. However, I can't think of the last place I had to walk into that I didn't already know where it was.
However, I know around here there's Little Caesars pizza restaurants that keep popping up in plazas out of the way and they hire people to stand on the sidewalk to hold a sign. Why do I find this less offensive? Basically because someone who might need a job is actually getting paid, rather than a fee going to a signage company, and also because they're doing this on baron sidewalks that are basically only ever used by highschool kids anyway because no one walks in a non-verticalized city.
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It makes the business district look sleepy and quiet, rather than active and bustling. Only to people looking at pictures on the internet. When you're there, there's just as much commerce happening as ever. Note that Brazil is one of the few countries that was able to evade the global rape that the finanical industries committed over the past few years. What was the last thing you bought that was directly attributabl…
Clearly we buy some things on that basis, or businesses wouldn't pay for the ads.
I would be interested to see before and after shots. Was their advertising problem really so bad or was just about the same as any other city? Edit: Found one: http://banbillboardblight.org/?page_id=4251
So they didn't eliminate all signage, but it was rather dramatically reduced. I grew up in a suburb of Minneapolis that had similar restrictions on advertising, and I can say that it is very nice as a resident. Now when I visit however, I find it difficult to locate some of the new businesses. I'm curious how this law has affected business revenue from tourists in Sao Paulo.
1) Do you think most tourists (be it in Sao Paulo or elsewhere) can speak the local language? Read it? Do the signs need to be very visual to make even sense?
2) Isn't there still a huge difference between the number of times you actually found an ad helpful ("Ah, okay.. Let's go there") vs. awkward, boring, distracting?
I especially like the first one. This country has less people than Sao Paulo. In fact, the local language is probably spoken (and read) by less people than those living in Sao Paulo. Billboards are everywhere, including hotlines, shortcodes, directions - and I cannot understand a single one. I'd argue that the average tourist here wouldn't care about the ads. They are for residents/citizens.
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It makes the business district look sleepy and quiet, rather than active and bustling. Only to people looking at pictures on the internet. When you're there, there's just as much commerce happening as ever. Note that Brazil is one of the few countries that was able to evade the global rape that the finanical industries committed over the past few years. What was the last thing you bought that was directly attributabl…
Clearly we buy some things on that basis, or businesses wouldn't pay for the ads.