Earlier quoted context omitted.
A language that isn't pushed in some form, big corporation, zealots or killer framework, usually dies. No famous mainstream language in use today, has ever been adopted based on "it happens on it's own due to it's usability and features". Before you rush out to write something like C, remember that it only came to use thanks to AT&T, Bell Labs and UNIX.
Even a language pushed by corporations, zealots, and a framework usually dies. Fizzling is absolutely the normal fate of any new language, absent a miracle. Even a language that seems to have everything going for it can fade out. Ruby's success used to be thought assured. Then it suddenly wasn't. Python has run the oddest course. It plodded along for two decades, almost imploded on the 2->3 transition, and then got i…
Zope in the early 2000's, Guido's employment at NIST, CNRI, Google, Dropbox and now Microsoft. CERN and Fermilab pushing for it during 2003 onwards.
Ruby suffered the same fate as languages that are tied to a killer framework, then the killer framework is no longer seen as the new hottest thing to have on the CV. Yet, without Rails, no one would have cared enough for Ruby to matter.