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Yep, this is it. When I ask my younger friends why they prefer IG over FB the reaction is "ew, Facebook? That's so over." The cycle is repeating now with IG becoming uncool in favor of TikTok. If I were a social media mogul, my strategy would be to relaunch the same platform under a different name every 5 to 10 years. Put some new css in there, release some flashy ads, and users will think it's a different thing. Mos…
YouTube lacks a personality like Facebook/Instagram have. It just “is”. It’s closer to infrastructure than any other social platform out there. Kind of blends into the background as you browse it. Also, there’s a better separation of the content from the vitriolic comments than other platforms. I use YouTube all the time, and literally never read comments. Instagram/Facebook, the comments are integral to the consumpt…
It’s kind of fascinating to me that things have ended up like this. There was a period where Facebook was incredibly bland because people were using their real names. At some point that boundary got crossed and now most of what I see when I look at it is excoworkers who would have never gone on about politics around the workplace trying to get their message across. The rest of the people I followed who posted interesting moments about their lives have stopped posting altogether.