31–40 of 504 posts
Specifically, their policy around Covid misinformation changed November 23. https://www.cnbc.com/2022/11/29/twitter-stops-policing-covid...
First Twitter was going to crash in a week, then it was everyone would flee to Mastodon, now it’s that all the advertisers would leave. Maybe Twitter really didn’t need 7500 people, and maybe having more voices speak is a good thing (there is always block button), and maybe advertisers won’t flee forever. That seems more likely to me than Twitter imploding.
First Twitter was going to crash in a week, then it was everyone would flee to Mastodon, now it’s that all the advertisers would leave. Maybe Twitter really didn’t need 7500 people, and maybe having more voices speak is a good thing (there is always block button), and maybe advertisers won’t flee forever. That seems more likely to me than Twitter imploding.
Was it? I read a lot of comments saying that mass-firing people is going to cause immediate degradation in some areas like content moderation (which we have seen) and eventual unpredictable failures in others. If you saw people predicting a sudden crash I'd take their opinion with a pinch of salt in the future, sounds like quite a reactionary take.
> then it was everyone would flee to Mastodon
Well some people have been trying out Mastodon, some have been tinkering with Tumblr or Instagram, and some communities have started to solidify around discord servers and other places. One near-universal thing I've seen is more popular accounts being very vocal about sharing their links to other services with the aim of making Twitter non-essential - so if it goes down, or they'd rather leave then they could do so without starting completely from scratch.
> now it’s that all the advertisers would leave.
To be fair it sounds like a lot of them have, prompting this very letter ...
> Maybe Twitter really didn’t need 7500 people
Maybe. It remains to be seen whether axing so many so suddenly was survivable in the long-term financially or operationally, though.
TLDR: this post is entirely to calm advertisers, it can be boiled down to "don't worry, we still prioritize brand safety like before". It does have this gem in it: "What has changed, however, is our approach to experimentation. As you’ve seen over the past several weeks, Twitter is embracing public testing. We believe that this open and transparent approach to innovation is healthy, as it enables us to move faster an…
Twitter was previously doing A/B tests. Spaces, communities, downvotes, circles, and even moderation were applied only to a subset of accounts while they actively experimented. The new policy is an objectively less scientific approach to testing functionality than what was occurring before.
TLDR: this post is entirely to calm advertisers, it can be boiled down to "don't worry, we still prioritize brand safety like before". It does have this gem in it: "What has changed, however, is our approach to experimentation. As you’ve seen over the past several weeks, Twitter is embracing public testing. We believe that this open and transparent approach to innovation is healthy, as it enables us to move faster an…
This is some B-grade best-effort spin on what has been uncontrolled chaos with predictably awful effects.
The only thing keeping Twitter rolling is the majority percentage of the casual niche user in non-political and non-technical niches, who haven't been paying attention to the chaos; and who by virtue of being casual users are not notably surprised at everything that has broken both culturally, wrt safety and content, and technically.
Unfortunately for Leon the money comes from corners who HAVE been paying attention and not only see what's happened, and ongoing—they see through this kind of comedic college-try at handwaving around it.
TLDR: this post is entirely to calm advertisers, it can be boiled down to "don't worry, we still prioritize brand safety like before". It does have this gem in it: "What has changed, however, is our approach to experimentation. As you’ve seen over the past several weeks, Twitter is embracing public testing. We believe that this open and transparent approach to innovation is healthy, as it enables us to move faster an…
This "learn by doing" is going to end up well ... not. Especially when trying to learn by repeating mistakes with completely foreseable consequences, like that blue "verified" badge being available for anyone who pays without any verification.
TLDR: this post is entirely to calm advertisers, it can be boiled down to "don't worry, we still prioritize brand safety like before". It does have this gem in it: "What has changed, however, is our approach to experimentation. As you’ve seen over the past several weeks, Twitter is embracing public testing. We believe that this open and transparent approach to innovation is healthy, as it enables us to move faster an…
Twitter is totalled. There is no recovery or any amount of repair that will convince anyone that the platform is worth consuming or saving.