Earlier quoted context omitted.
Continuous discovery? Your customer is partially your roadmap, some are helping you distribute the product. Its a super smart way how to get real world information, then shuffle and decide what to do.
I fully understand the benefit to the company. What I don’t understand is the benefit to me as a customer.
It comes down to preference. The trend is that companies have to meet where customers are already hanging. Some customers will prefer only email (and for them you still need a ticketing software), some will prefer social (depending on industry), and some will prefer chat/forum communities. If you want to stand out as a company (esp when you are starting out), you have to serve them where ever they prefer. Sure, if you have an amazing product with a strong moat, you have more leverage on how you want customers to interact with you. But that comes much later in a company lifecycle.