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The recent approach to advertising services and the moves they are making detailed in this article have me asking the question, what is the point in paying the Apple premium these days?
You purchase a lifestyle signifier. It's the tech equivalent of wearing Gucci.
That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…
Also as an aside, is it just me or is Apple News+ a downright dreadful offering? I’ll be browsing regular Apple News and it will decide to throw a paywall in front of content from The Atlantic or Vanity Fair etc.
Every time I just pull up that article for free in my browser and I’m mystified that anyone would get tricked into paying for freely available content.
Earlier quoted context omitted.
> Paying to be the first App Store entry is great, because it’s Apple showing off the normal Apple content (an app card) within a search list of app cards. The most lucrative ad-supported site in the world (Google search) also shows normal-looking paid content at the top of a list of search results. Apple doesn't need to accept ugly banner ads to build an enormous ad business.
It's so normal-looking, its hard to tell the difference between paid and regular content!
Earlier quoted context omitted.
It's also a lousy user experience since the bogus ad app shows up at the top of the page and eats up screen space, especially on a phone. > People are lazy and download the first result a lot of the time. If people need something right away, they're unlikely to want to spend time evaluating a bunch of alternatives.
It’s just made the App Store unusable. Even exact name search is fraught with peril. I just Google things instead now. I feel like this is what is going to happen for every product Apple will infest with ads.
Anyone else experience a garden-path sentence phenomenon and expected an article about REM sleep ad placement?
That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…
Counterpoint: The Apple News app. Even of you're a paying ($10!) subscriber, the app is full of absolutely awful advertisement. The current culture of Apple produced this app; it wouldn't surprise me if other properties of Apple start to embed ads.