Several posters have criticized the title of the news article "In gold-standard trial, colonoscopy fails to reduce rate of cancer deaths". The actual study is titled "Effect of Colonoscopy Screening on Risks of Colorectal Cancer and Related Death" [1] The authors conclude that "In this randomized trial, the risk of colorectal cancer at 10 years was lower among participants who were invited to undergo screening colono…
But the risk of colon cancer did decrease, with a risk reduction of 18%.
Maybe they just didn't track long enough to tease out a bigger risk reduction in overall mortality, or maybe colon cancer is associated with other risk factors for mortality (like age).
Why someone would latch onto one result and not the other is probably just "blow the lid off" style reporting.