YouTube locks 4K playback behind Premium subscriptions in latest test • Hacker News Board

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#31

Post by s__s » Tue, Oct 04, 2022, 5:26 PM UTC

irthomasthomas wrote: post #28

PeterStuer wrote: post #23

I have a family Premium subscription. I'm sad this can not be the default YouTube experience for everybody as every time I see someone watching YT without a sub I do not understand how they can tolerate the barrage of advertising. Surely this attention economy model must be a loss for humanity as a whole, no?

I just use ad blockers. I haven't a YouTube ad in years.

I couldn’t do that. There are some amazing content creators on YouTube, and to deny them of ad revenue for their hard work would feel very wrong.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#32

Post by jerlam » Tue, Oct 04, 2022, 5:36 PM UTC

skyde wrote: post #21

this is risky move. lot of artist already moved to Vimeo because of quality in the past.

Vimeo is no longer trying to compete with YouTube. They are becoming a B2B solution:

https://www.theverge.com/2022/3/15/22979126/vimeo-patreon-cr...

You can build a creator career on YouTube, but on Vimeo you'll pay for the privilege.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#33

Post by irthomasthomas » Tue, Oct 04, 2022, 5:49 PM UTC

s__s wrote: post #31

irthomasthomas wrote: post #28

Earlier quoted context omitted.

I just use ad blockers. I haven't a YouTube ad in years.

I couldn’t do that. There are some amazing content creators on YouTube, and to deny them of ad revenue for their hard work would feel very wrong.

That's not how revenue works on YouTube since about 10 years ago.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#34

Post by fdewrewrewf » Tue, Oct 04, 2022, 5:53 PM UTC

bergenty wrote: post #29

jterrys wrote: post #24

Earlier quoted context omitted.

Cute thought experiment: Google is notorious for snuffing products they consider unprofitable. Yet persisted with Youtube for 16 years. Why?

Quoted post unavailable.

Youtube was a jewel. Sign out, clear your cookies, and take a look at the default recommendations to a new user. It's a cheap TikTok clone.

It's a shame, because I've learned so much. I have also wasted a lot of time and attention there.

Edit: I should clarify "learned so much". I learned a lot by watching knowledgable and skilled people share their experiences and wisdom. However, there comes a point where you are just watching someone else lead their lives, instead of leading your own.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#35

Post by s__s » Tue, Oct 04, 2022, 5:56 PM UTC

irthomasthomas wrote: post #33

s__s wrote: post #31

Earlier quoted context omitted.

I couldn’t do that. There are some amazing content creators on YouTube, and to deny them of ad revenue for their hard work would feel very wrong.

That's not how revenue works on YouTube since about 10 years ago.

Interesting. Can you elaborate? Last I heard creator revenue is a direct result of total ad views. A quick google search would seem to confirm this is still the case.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#36

Post by gruturo » Tue, Oct 04, 2022, 6:10 PM UTC

iso1631 wrote: post #8

hulitu wrote: post #4

> YouTube locks 4K playback behind Premium subscriptions ... and HD behind compression.

Uncompressed 1080p60 video is on the order of 3gigabit a second

I guess hulitu meant to say "very, very aggressive compression with rather noticeable artifacts and banding which are hard to ignore even for a layman"

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#37

Post by faller_slive » Tue, Oct 04, 2022, 6:16 PM UTC

s__s wrote: post #35

irthomasthomas wrote: post #33

Earlier quoted context omitted.

That's not how revenue works on YouTube since about 10 years ago.

Interesting. Can you elaborate? Last I heard creator revenue is a direct result of total ad views. A quick google search would seem to confirm this is still the case.

I think he is talking about other revenue streams that most large creators use. Such as ads the creators place in their own videos, merchandise, and direct payments (Patreon, subscribe star, etc).

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#38

Post by lesuorac » Tue, Oct 04, 2022, 6:17 PM UTC

s__s wrote: post #35

irthomasthomas wrote: post #33

Earlier quoted context omitted.

That's not how revenue works on YouTube since about 10 years ago.

Interesting. Can you elaborate? Last I heard creator revenue is a direct result of total ad views. A quick google search would seem to confirm this is still the case.

https://support.google.com/youtube/answer/7060016?hl=en

> If you're a YouTube Premium member, you won't see ads, so we share your monthly membership fee with creators.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#39

Post by mrguyorama » Tue, Oct 04, 2022, 6:18 PM UTC

s__s wrote: post #35

irthomasthomas wrote: post #33

Earlier quoted context omitted.

That's not how revenue works on YouTube since about 10 years ago.

Interesting. Can you elaborate? Last I heard creator revenue is a direct result of total ad views. A quick google search would seem to confirm this is still the case.

It's much less direct than it used to be. The raw revenue from advertising sharply declined, any of your videos will be "demonitized" by an opaque black box "algorithm" that seems to have no actual rules, and the other half of your advertising money gets rerouted to nintendo because you showed mario for ten seconds or to some weird fly by night company that claims to be the rightful copyright owner of white noise and actual silence.

Oh, and if you don't keep up with stupid recommendation algorithm updates, which change how things work seemingly on a whim, youtube will decide you don't have a competitive click through rate for your spammy, clickbaity thumbnails, and just stop showing your videos to people so that your viewership and revenue hits the floor.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#40

Post by s__s » Tue, Oct 04, 2022, 6:30 PM UTC

faller_slive wrote: post #37

s__s wrote: post #35

Earlier quoted context omitted.

Interesting. Can you elaborate? Last I heard creator revenue is a direct result of total ad views. A quick google search would seem to confirm this is still the case.

I think he is talking about other revenue streams that most large creators use. Such as ads the creators place in their own videos, merchandise, and direct payments (Patreon, subscribe star, etc).

I think everyone is aware of those additional revenue streams. For the vast majority of content creators they’re a tiny drop in the bucket and the real money is still overwhelmingly in YouTube placed ads.

Op suggested advertising hasn’t been the revenue model for creators in 10 years which, upon further research is plainly false. He completely made up the claim in an effort to justify his use of ad block.

By blocking ads you’re harming content creators, it’s really that simple. Blocking ads on indie content is nothing short of theft as far as I’m concerned.