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USB kills off SuperSpeed branding

theverge.com

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Re: USB kills off SuperSpeed branding

#31

Post by TylerE »

mixmastamyk wrote: post #9
tinus_hn wrote: post #6

Earlier quoted context omitted.

Names are fine, the problem is if you call something superspeed what are you going to call next years speed? Hyper speed? Ultraspeed? Turbospeed? You rather quickly run out, and that’s if it doesn’t start sounding ridiculously hyperbolic before that. And of course superspeed is super slow by todays standards. So you have to either use marketing names that don’t mean anything by themselves, or numbers that naturally i…

LudicrousSpeed™ of course.

I’m holding out for USB Plaid

Re: USB kills off SuperSpeed branding

#32

Post by Bellend »

cududa wrote: post #30

This is still ridiculous. The USB certified logo should be one image, then a similar sized wattage and Gbps number displayed next to it. The pertinent information is still too tiny. The cables themselves are still way too easy to mix up. Connector's inner plastic should have different colors

No in my view. USB should be USB. That rectangle thing you poke into a port somewhere. Not just on chargers, motherboards or literally aircraft and cars.

If it's not that. Call it something else. LEET, PHAT, BIGPORT.

I really don't understand. Universal Serial Bus... in 10 different formats make's it no longer universal.

Re: USB kills off SuperSpeed branding

#33

Post by layer8 »

cududa wrote: post #30

This is still ridiculous. The USB certified logo should be one image, then a similar sized wattage and Gbps number displayed next to it. The pertinent information is still too tiny. The cables themselves are still way too easy to mix up. Connector's inner plastic should have different colors

They could introduce color coded rings like resistors have.

Re: USB kills off SuperSpeed branding

#34

Post by Bellend »

layer8 wrote: post #33
cududa wrote: post #30

This is still ridiculous. The USB certified logo should be one image, then a similar sized wattage and Gbps number displayed next to it. The pertinent information is still too tiny. The cables themselves are still way too easy to mix up. Connector's inner plastic should have different colors

They could introduce color coded rings like resistors have.

USB-rainbow? It's literally not USB. I am USB-#ff33ff. How is it Universal?

Re: USB kills off SuperSpeed branding

#35

Post by layer8 »

Bellend wrote: post #32
cududa wrote: post #30

This is still ridiculous. The USB certified logo should be one image, then a similar sized wattage and Gbps number displayed next to it. The pertinent information is still too tiny. The cables themselves are still way too easy to mix up. Connector's inner plastic should have different colors

No in my view. USB should be USB. That rectangle thing you poke into a port somewhere. Not just on chargers, motherboards or literally aircraft and cars. If it's not that. Call it something else. LEET, PHAT, BIGPORT. I really don't understand. Universal Serial Bus... in 10 different formats make's it no longer universal.

USB should be retronymed to Unpredictable Serial Bus.

Re: USB kills off SuperSpeed branding

#36

Post by deadbunny »

userbinator wrote: post #25

I think the IEEE got it right with their Ethernet standards: https://en.wikipedia.org/wiki/Ethernet_physical_layer#Naming... The newer USB transfer speeds are basically using the same sort of line code as the Ethernet standards anyway. So doing something similar with USB would result in... 1.5BASE-UT (USB 1.1) 12BASE-UT (USB 2.0 FS) 480BASE-UT (USB 2.0 HS) 5000BASE-UT (USB 3.0 / 3.1 Gen 1 / 3.2 Gen 1) 10GBASE-UT (USB…

Yes 100%. I'd add something about wattage as well given it ubiquity in charging these days like: 20GBASE-100W-UT2

Re: USB kills off SuperSpeed branding

#37

Post by layer8 »

Bellend wrote: post #34
layer8 wrote: post #33

Earlier quoted context omitted.

They could introduce color coded rings like resistors have.

USB-rainbow? It's literally not USB. I am USB-#ff33ff. How is it Universal?

More like:

First ring:

  Red:    Hi-Speed
  Yellow:  5 Gbps
  Green:  20 Gbps
  Blue:   40 Gbps
  Black:  charging only
Second ring:

  Orange:  60 W
  Cyan:   240 W
  Black:  data only
Plus print the values on the rings in black font, for the colorblind.

Re: USB kills off SuperSpeed branding

#38

Post by [deleted] »

AdamJacobMuller wrote: post #3

> “As we started to update our branding we did a lot of focus group studies with many different types of consumers,” he tells The Verge, “and none of those people understood the messaging and the branding, and they don’t understand revision control or spec names.” You didn't need a focus group to tell you this (though I'm glad they did one). Just look at every single comment thread on HN about USB branding, at this p…

[deleted]

Re: USB kills off SuperSpeed branding

#39

Post by 0x457 »

userbinator wrote: post #25

I think the IEEE got it right with their Ethernet standards: https://en.wikipedia.org/wiki/Ethernet_physical_layer#Naming... The newer USB transfer speeds are basically using the same sort of line code as the Ethernet standards anyway. So doing something similar with USB would result in... 1.5BASE-UT (USB 1.1) 12BASE-UT (USB 2.0 FS) 480BASE-UT (USB 2.0 HS) 5000BASE-UT (USB 3.0 / 3.1 Gen 1 / 3.2 Gen 1) 10GBASE-UT (USB…

That only solves half of the issues. What about cables?

What does UT stand for?

Re: USB kills off SuperSpeed branding

#40

Post by auxym »

zuminator wrote: post #15

They still have the problem of "Hi-Speed" being the slowest speed. They should've killed that name off too and required that manufacturers use the designation ½Gbps to be in line with the other speeds.

Actually "full speed" (USB 1.1, 12 Mbps) is the slowest speed that still somewhat common (in keyboards, etc). High speed (USB 2.0) is 480 Mbps.

I do agree though, as you and many other people have in the comments, just getting a numeric Mbps rating would be way better than the 3.1 x2 gen 4 nonsense.

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