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Launch HN: Boostly (YC S22) – SMS marketing for restaurants

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31–40 of 70 posts

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#31
> to ask for opt-in consent for the customer to receive marketing texts

This is the one thing that might make it acceptable to me, but it also begs the question: Who is opting in to getting spammed? (Intentionally, I mean; I'm going to assume you're not using dark patterns to pull one over people while still claiming to be "opt-in")

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#32
post #27

The biggest problem when running restaurants is staffing. The biggest. When owner fixes that (you have good chefs, waiters, bartenders, etc.) quality improves and customers just come back. I know a few friends running and owning restaurants. Nobody would have time to work with anything related to sms marketing. But let’s see if this will work: I saw a couple companies come and go doing this.

oh man yeah if we had a dollar for every time an owner passed on "more orders" because they didn't have the staff to handle more... we'd have another compelling revenue stream.

> Nobody would have time to work with anything related to sms marketing

That's actually one of the value propositions: we know you don't have time so let us do it for you. Just sit back and see the results

> But let’s see if this will work

The famous first words. So far we've been pleasantly surprised to see it does. I guess we'll find out to what degree and how far we still have to "go"

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#33

Can you please explain why are you faking the signup popups? They repeat every few minutes with the same names and cities (e.g. I saw the popup for "Sg from Hamden, Conneticut signed up for Boostly" at least 3 times now). This looks very sketchy to me. And a second, more technical question. Why are you loading "font-awesome.min.css" (Cloudflare) and the IBM Plex font (font.google.com) every time you show the popup?

(Technical founder here) Pretty boring answer here: Shane (non-technical) was left to put together the website and I think he just picked a wix template that happens to do this. We are b2b and a majority of interactions with customers take place over the phone, including signing up to be a customer. The website, up to this point, has relatively little utility compared to other company websites. We've prioritized plac…

Thanks for the answer. I'm no webdev, but deleting this line will fix it.

(function(w,n) { if (typeof(w[n]) == 'undefined'){ob=n+'Obj';w[ob]=[];w[n]=function(){w[ob].push(arguments);}; d=document.createElement('script');d.type = 'text/javascript';d.async=1; d.src='https://s3.amazonaws.com/provely-public/w/provely-2.0.js';x=...} })(window, 'provelys', ''); provelys('config', 'baseUrl', 'app.provely.io'); provelys('config', 'https', 1); provelys('data', 'campaignId', '6555'); provelys('config', 'widget', 1);

If a guy like me, without any experience in JS can find it in less than a minute, it shouldn't be a problem for you to fix it.

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#35
post #28

Consider this: No consumer wants these messages. I understand why restaurants need them and why they are profitable, but actually recipients will be irritated (even though they "opted in"). My concern is that these will turn SMS, one of the last (mostly) clean communication channels, into another cesspit like email and the web have become. I'm not asking what you're doing to prevent that because you can't build this…

I appreciate the way you framed this.

> No consumer wants these messages.

While I personally resonate with this sentiment, it's not accurate in my (very skeptical) experience. "many" consumers? "most" consumers? maybe. but I'd be slow to underestimate the size of the market here.

> My concern is that these will turn SMS, one of the last (mostly) clean communication channels, into another cesspit like email and the web have become

Valid and well articulated. I don't have a great response on the broad concern (we've demonstrated as a society/culture why we can't always have nice things; e.g. robocalls) beyond knowing the degree to which this medium gets regulated by the big 4 utility companies (and government). They are quite sensitive to their customer's (and constituent's) preferences to not have this personal space invaded. As for boostly, I think it will only shoot ourselves in the foot to overstep (or even get close to) these important boundaries.

> They are by far the worst people I've ever had as clients, if you could even sell to them

Certainly not the easiest lot. We do view the ability to sell to them and meet needs as a competitive advantage of sorts.

Thanks for your informed feedback!

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#36

Earlier quoted context omitted.

(Technical founder here) Pretty boring answer here: Shane (non-technical) was left to put together the website and I think he just picked a wix template that happens to do this. We are b2b and a majority of interactions with customers take place over the phone, including signing up to be a customer. The website, up to this point, has relatively little utility compared to other company websites. We've prioritized plac…

Thanks for the answer. I'm no webdev, but deleting this line will fix it. (function(w,n) { if (typeof(w[n]) == 'undefined'){ob=n+'Obj';w[ob]=[];w[n]=function(){w[ob].push(arguments);}; d=document.createElement('script');d.type = 'text/javascript';d.async=1; d.src=' https://s3.amazonaws.com/provely-public/w/provely-2.0.js';x=... } })(window, 'provelys', ''); provelys('config', 'baseUrl', 'app.provely.io'); provelys('c…

You keep up the good work here and you'll have to add "webdev" to your linked in before long

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#38

> to ask for opt-in consent for the customer to receive marketing texts This is the one thing that might make it acceptable to me, but it also begs the question: Who is opting in to getting spammed? (Intentionally, I mean; I'm going to assume you're not using dark patterns to pull one over people while still claiming to be "opt-in")

> Who is opting in to getting spammed?

Generally they're opting in to save money and get good deals at their favorite eating establishments. For some, getting this via text is a preferred method and less friction than downloading an app or alternative medium.

> I'm going to assume you're not using dark patterns to pull one over people while still claiming to be "opt-in"

these wouldn't hold up very well in a lawsuit even if you wanted to do this

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#39
post #29

Earlier quoted context omitted.

I went to visit a doctor recently, and booked the appointment online. As a result of that I received: - An SMS confirming my appointment. - An SMS the day before reminding me of the appointment. - An SMS the morning of the appointment inviting me to checkin. - An SMS after I left asking me about my experience on a scale of 1-5. That's four SMSs relating to one appointment/visit. The moment I read this post I could ju…

This sort of thing can be done really well. One specialist I've had to go to frequently has a very good system. An SMS 3 days before as a reminder. Another the day of, which you reply to to check in. When they're ready for you, they text back, and you go in, and the nurse meets you at the door. (Even ignoring Covid, I'd much rather wait in my car, my with choice of tunes cranked, etc). That's all good in and of itsel…

One of the greatest conveniences of my life has been my dentist utilizing texting and text reminders

Re: Launch HN: Boostly (YC S22) – SMS marketing for restaurants

#40
> we can ask them “Do you want to join our text club and receive offers from us” at the time that they order food

So let me understand this.

* I order food through a self-serve PoS or website, or cashier/waiter, whatever

* Presumably the interface collects my phone number - potentially a checkout process which previously did NOT collect my phone number

* Immediately after I receive a text from you, a third party that I may never have heard of, not attached to the restaurant, and this text asks me to opt into marketing for the restaurant I just ordered from

Questions:

1. In the initial SMS will you identify yourself as a third party not affiliated with the restaurant?

2. How do you plan to identify and report success metrics for your customers marketing campaigns? Tracking links in the SMS that mark as conversions when clicked?

3. If your company succeeds and you get a whole bunch of big chains to do this, how will the average dining experience change for a customer of the restaurants you partner with?

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