The marketplace-ization (is there a word for that?) of every retailer feels so short sighted. I’ll throw out an example I’ve noticed lately - furniture manufacturers. Search for any item on Crate & Barrel or West Elm’s website and you’ll first see a handful of exclusive pieces that are clearly built for the brand. Keep scrolling and the search results gradually become a bunch of generic third party items that you can…
It's essentially converting reputation to cash