Great article. On the surface, it's about Snowflake. At a deeper level, the article is about the perverse incentives motivating SaaS businesses to do seemingly dumb, inefficient things and avoid seemingly obvious optimizations by default. Many SaaS businesses are perfectly happy to let customers shoot themselves in the foot if it generates more revenue. The BigQuery example (presently, by default, `select * from tabl…
Or even better engage with a neutral third party such as Jepsen to get on an even playing field and duke it out.