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Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

axios.com

31–40 of 174 posts

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#31
The moment they try something like this I'm popping out my 5yo Android phone with no Google sevices and adiòs. I already use a pretty much stock iOS system and only because the apps are just so convenient and ad-free, but if push comes to shove I'll have to retreat to AOSP default options.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#32
post #30

Sounds like they're copying google with their desire to get rid of cookies / FLOC etc. Strong privacy stance on privacy for others (and in media)...but very quiet on 1st party inhouse ability to connect the dots. I have a hard time seeing how this doesn't end in anti-trust tears for both of them

At least Android can't stop you from installing ad blockers.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#33
post #29

Well, after selling 2 billion iPhones, it makes sense that Apple needs to start making money in other ways, such as user services in Apple+ (which I think is a good deal, especially for the family plan). Just my opinion but I don't much mind some advertisements if I feel like they are not impacting my devices' security or my privacy. I am a huge fan of Apple's new Lockdown Mode - I have it enabled 99% of the time.

Do you run into any difficulties with Lockdown Mode enabled regularly?

Only one difficulty: I like to look at Kindle books "Look inside" feature on amazon.com and Lockdown Mode messes this up. It takes me about 10 seconds to disable Lockdown for amazon.com domain, and when I am done previewing a book it takes another 10 seconds to re-enable it. The end result is that I don't preview as many potential Kindle purchases.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#34

This article does not support its clickbait headline with much in the way of facts. "Analysts estimate" that Apple's ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.

It’s Axios, vapid political clickbait is kind of their thing.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#35

And this is hopefully killing Apple. Right now they charge a premium for 1) having a seamless experience between devices, 2) being something else than google. Apple was interesting because you was paying for the hardware and software with money, not with data. Regarding 1) Hopefully the EU will help breaking up the monopoly Regarding 2) Why should I buy apple and pay the premium? I will buy Samsung or Huawei.

Apple doesn't have a monopoly in Europe.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#36

This article does not support its clickbait headline with much in the way of facts. "Analysts estimate" that Apple's ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.

Analysts and insider leaks are the best we are going to get.

Are you expecting to have an official Apple press release be quoted?

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#37

Well, after selling 2 billion iPhones, it makes sense that Apple needs to start making money in other ways, such as user services in Apple+ (which I think is a good deal, especially for the family plan). Just my opinion but I don't much mind some advertisements if I feel like they are not impacting my devices' security or my privacy. I am a huge fan of Apple's new Lockdown Mode - I have it enabled 99% of the time.

After the first sentence I thought this was parody, but after reading the rest I guess you're being genuine.

Why is selling billions of thousand-dollar devices not enough? Can't they be satisfied with a successful business selling hardware at high markups to repeat customers? Why do they also need to expand into ads and destroy their hard-won reputation of being a premium brand, to milk those few extra cents per user?

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#38

This article does not support its clickbait headline with much in the way of facts. "Analysts estimate" that Apple's ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.

Article says Apple is adding ads, and they will benefit from data their competitors now do not have. What else is there to support?

There is nothing to support, because it is all conjecture. That is the problem.

This is the source the Axios page links to, which is just a Bloomberg writer postulating what Apple might do.

https://www.bloomberg.com/news/newsletters/2022-08-14/apple-...

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#39
post #14

They talk about Apple maps and I for one would like to be able to say I’m looking for a restaurant and see the logos pop up along my route. I’m just hoping Apple will keep their privacy focus. Ads and privacy do not need to be opposed ideas. Ie, my fav Dutch tech blog tweakers.net recently removed all tracking form their ads and serve them locally. I gladly turned off adblock for them and the site was still pleasant.…

Unobtrusive ads have nothing to do with serving them locally, and are main reason why people have problems with them.

Give it some time. Ads become obtrusive because it works and it brings more revenue.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#40

This article does not support its clickbait headline with much in the way of facts. "Analysts estimate" that Apple's ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.

How else are they supposed to report on this if Apple is not even disclosing the revenue they get from advertising? Expert analysis and anonymous sources seem like the most journalistically diligent path they have. Do we just not report on Apple's ads because they choose not to provide us with first hand information?

With facts, research, leaked documents.
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