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AppLovin Market cap is roughly ~$14B and Unity is ~$15B. This sounds more like a merger - AppLoving is offering shares which would be worth 49% of the combined company. Unity provides the Game Engine, AppLoving provides the ad/payment side - it could work.
Both are terrible for consumers/developers.
Unity is currently valued around 15B. 17.5B is an embarrassingly small premium, especially considering how down the tech broader tech market is. You have to think Unity will shortly be worth more than 17.5B.
For people wondering what happens with the ironSource deal, this bid is meant to derail it. This is AppLovin playing offense to avoid the emergence of a stronger competitor and instead become that stronger competitor. Unity is not as strong in monetization technologies but it’s a desired asset since it has already a foot in with game developers. Unfortunately building a game engine is not as profitable as building ad…
> I guess Zuckerberg’s idea to buy Unity at certain point doesn’t sound that bad now. Clearly he wanted it for the game engine technology and not to build another ad revenue source. Kind of ironic how things play out in the long term. Not sure I follow that logic.
We don't know what would have been the outcome since this never happened, but he saw Unity as a valuable core technology, so is reasonable to assume (whether you like Zuck or not) that Meta would have probably invested some serious money in making Unity (the engine) better.
Now that we are past that, we are looking at a company that can't grow its game engine business anymore, so they have started to invest in app/game monetization. But likely at the expense of being less focused on improving the game engine.
So the logic here is that Unity under Zuck (who is ironically the king of ad revenue models) would likely have thrived as a game engine. Instead, Unity as an independent company is now seen as nothing else than adware leverage.
AppLovin Market cap is roughly ~$14B and Unity is ~$15B. This sounds more like a merger - AppLoving is offering shares which would be worth 49% of the combined company. Unity provides the Game Engine, AppLoving provides the ad/payment side - it could work.
This is basically the same as their previously announced deal with IronSource, a malware/adware company. Both are terrible for consumers/developers.
Unfortunately they don't get to vote on it.
Earlier quoted context omitted.
> I guess Zuckerberg’s idea to buy Unity at certain point doesn’t sound that bad now. Clearly he wanted it for the game engine technology and not to build another ad revenue source. Kind of ironic how things play out in the long term. Not sure I follow that logic.
There are some Zuckerberg emails exposed as part of some subpoena process where he describes why Unity was a valuable asset to build Meta's AR/VR business. He goes on a lengthy argument about why owning Unity will create a value flywheel that could accelerate Meta's business by doubling down on Unity's engine as a core technology for building games and other AR/VR experiences: https://sriramk.com/memos/zuck-unity.pdf…
Alas, Unity leadership (CEO) had delusions of world domination and here is where they find themselves. I’m sure Facebook even made a prelim offer behind the scenes and Unity scoffed because they thought they would be a $50b company.
Earlier quoted context omitted.
There are some Zuckerberg emails exposed as part of some subpoena process where he describes why Unity was a valuable asset to build Meta's AR/VR business. He goes on a lengthy argument about why owning Unity will create a value flywheel that could accelerate Meta's business by doubling down on Unity's engine as a core technology for building games and other AR/VR experiences: https://sriramk.com/memos/zuck-unity.pdf…
I would 1000% live in a world where Facebook bought Unity. Ignoring how shitty they are otherwise, they could let Unity be Unity and remove the distraction of monetization from a game engine company. Alas, Unity leadership (CEO) had delusions of world domination and here is where they find themselves. I’m sure Facebook even made a prelim offer behind the scenes and Unity scoffed because they thought they would be a $…
Some Oculus users would disagree with you.
"AppLovin" Who? It just highlights the parlous state of the current economic structure when some adware outfit is a 'peer' of one of the premier game engines.
Unity announced a month or so ago that they were going to merge with "IronSource" -- a company famous for shoveling malware that was blocked even by Microsoft's Defender software. This AppLovin offer is almost a step up from that.
Earlier quoted context omitted.
imho yes. I work in the industry and it has more depth and more solid. Blueprints are awesome, it's a node based scripting editor which allows visual programming. Unity is nowhere near that https://docs.unrealengine.com/5.0/en-US/blueprints-visual-sc... It's completely possible to build a whole game using nothing but Blueprints. The whole Unreal engine with the editor and such is powerful toolset and you can tell it'…
UE's source code is "available", but I wouldn't call it open source.
Unity is currently valued around 15B. 17.5B is an embarrassingly small premium, especially considering how down the tech broader tech market is. You have to think Unity will shortly be worth more than 17.5B.
Unity shareholders would get 49% of the combined company, if they don't screw up the merger a game tech + ad tech combination might be worth than either alone
This is a really crap deal for shareholders. They'll go from owning a $15bn company, to owning half of a ~$30bn company, but with all the risk of the merger failing or failing to live up to promises, which, surprise surprise, is the norm.
"AppLovin" Who? It just highlights the parlous state of the current economic structure when some adware outfit is a 'peer' of one of the premier game engines.
[1] https://s27.q4cdn.com/966411597/files/doc_financials/2022/q1...