This brings to mind the documentary "Startup.com", where the startup GovWorks.com brought in a film crew to document their success. Hopefully it goes better this time - GovWorks ended up going bankrupt in the 2000 tech bubble collapse, which makes for an interesting movie but wasn't the ending they were expecting.
37signals has hired a full time filmmaker to document its every move
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Re: 37signals has hired a full time filmmaker to document its every move
#32This story has taken on a life of its own. Let me clarify: There's no reality show. We're doing the same thing we've always done - we're just bringing it in house. We used to outsource the shooting, editing, and production. Now we hired someone in house to do this for us. We've been making videos for years. From trailers for our book REWORK: http://37signals.com/svn/posts/2137-rework-trailer-1-staying... To parodies…
How effective do you find these video productions?