Papering over user support with an FAQ is addressing the symptom, not the problem. You should consider an FAQ to be a stop gap, until you fix your bad software. Example: We get a request or two per week in Gaia GPS for people asking "How to I delete a waypoint?" and other people seem to search for "Gaia GPS delete waypoint" on Google too. To do this, you swipe the row of the waypoint to be deleted in a table view, an…
Your FAQ could be answering 40% of support requests and save you 8 hrs/mo
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Re: Your FAQ could be answering 40% of support requests and save you 8 hrs/mo
#32Shoddy math. You can't take the average time to answer a customer inquiry and then assume that reducing the number of inquiries will reduce your work load by that much. The questions that can be answered by a good FAQ are precisely those questions that can be handled quickly. In other words, it overestimates the time savings from having an FAQ.
For example: we offer Single Sign-On for UserVoice. If we didn't have any documentation at all about it, we'd spend many, many more hours answering basic questions like "how do I set up SSO?", "how can I encrypt my JSON token?", etc. Yes, we still have to answer specific questions that can't be anticipated by an FAQ, but we've saved ourselves many hours with this documentation.
Re: Your FAQ could be answering 40% of support requests and save you 8 hrs/mo
#33Earlier quoted context omitted.
Agreed that you should be making your product better...I think that's perhaps the unsung goal with our reporting system. If an article gets read a lot, look at how you can improve it in your product. But you can't fix things fast enough and there will always be someone confused (If you build it one day, user X will be confused. Build it another, user Y will be confused.) so having good documentation is key, in our op…
You just have to be sure you don't eliminate the customer support with documentation, and then not ever fix the problem. I think it's better to feel the pain in the short run, and have a better product in the long run. This reminds me of another thing we do - when we make new apps, we don't provide a manual to the beta group. We make one after the fact, but we want to get feedback from users as if there are no instru…
Thanks for the kind words and for being a customer! :)
Re: Your FAQ could be answering 40% of support requests and save you 8 hrs/mo
#34I worked email support for a website once upon a time. I'm pretty sure 40% of the emails were "I forgot my password", despite a large "Forgot Your Password?" link on the top of every page next to the login box. And this was a rather technically-oriented website, too; most of these people had to be fairly tech-savvy to even be using the site in the first place. If those people can't read the site enough to find a link…
Re: Your FAQ could be answering 40% of support requests and save you 8 hrs/mo
#35Earlier quoted context omitted.
> having the customer send you an email [...] is a great opportunity to try to sell them something else or even answer a survey question etc. Wow. That wouldn't go down well with me.
Are you sure? What's wrong with showing an extra line saying, for example, "by the way did you know that we also offer site monitoring which you can get for an additional $ per month"? It's similar to the viral marketing that started with the "get your own free email at hotmail.com" as a result of Tim Draper's suggestion... http://en.wikipedia.org/wiki/Timothy_C._Draper
Associating your other products with the faults I've found in the product I'm using might be a sub-optimal marketing strategy.