It staggers me that time and time again Apple lays out the reasons for it's unrivalled success for all to see, yet non of it's rivals seem interested in copying their methods and opt for simply copying their products. Fortune favours the brave.
Apple is more of a "love mark" than a technology company. Back in 95, Microsoft was a love mark, people loved it when a new version of windows came out, now people dread it.
People started looking for an alternative and Apple was there, all different and shiny. It wasn't 1 year that turned them around, its the result of 12 hard years.
Microsoft released a tablet back in 2000, did anyone care? Apple does it and millions rush to buy it, they have created a following, this is not easily replicated. They innovate, amaze and move onto the next thing. There is nothing simple about this process.